Tribeca in L.A. Tonight

July 13, 2005

Trader Monthly and Justice magazine event planner Rachel Pine has her hands full these days—last month she was planning the handcuff-filled Justice launch at Plus (where we had a blast, by the way). And tonight, she’s in Los Angeles, where MediaBistro is hosting a launch party for her book, The Twins of Tribeca, at hotspot-dujour Geisha House.
Posted 07.13.05

Held at AutoCamp Joshua Tree, the event aimed to turn financial literacy into a key part of the modern self-care routine.

This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?

29Rooms: The Lunar Lounge kicked off the return of the media company’s signature immersive franchise.

29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip

19 Truly Unexpected Ways to Display a Product

'As partners and supporters of the dermatology community, we saw this as an opportunity to connect in a more meaningful, engaging, and celebratory way,' explained the team at Neutrogena.

Inside Neutrogena’s Speakeasy Event, Where Nostalgia Met Modern Beauty and Science

Experiential Marketing, Activations & Sponsorships

This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?

Financial software brand Intuit hosted a retreat in Joshua Tree that combined traditional wellness activities with money mindset workshops for a group of rising influencers.

Held at AutoCamp Joshua Tree, the event aimed to turn financial literacy into a key part of the modern self-care routine.

Experiential Marketing, Activations & Sponsorships

29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip

To celebrate its 20th anniversary, media company Refinery29 has brought back its industry-defining franchise with The Lunar Lounge in Palm Springs, Calif.

29Rooms: The Lunar Lounge kicked off the return of the media company’s signature immersive franchise.

Experiential Marketing, Activations & Sponsorships

19 Truly Unexpected Ways to Display a Product

The most effective brand activations do more than just showcase a product—they make it the star of the show. Check out some of our favorite examples.

Experiential Marketing, Activations & Sponsorships

Inside Neutrogena’s Speakeasy Event, Where Nostalgia Met Modern Beauty and Science

Neutrogena and AIRE Health transformed a blank canvas into a sleek, modern newsstand—which revealed a hidden night market that brought science, beauty, and innovation to life for an audience of dermatologists.

'As partners and supporters of the dermatology community, we saw this as an opportunity to connect in a more meaningful, engaging, and celebratory way,' explained the team at Neutrogena.

Experiential Marketing, Activations & Sponsorships

Pop-Up of Color: See How Crayola Welcomed Back These Retired Crayons

The brand kicked off its yearlong campaign around the limited-edition collection that includes the return of fan-fave Dandelion.

Dandelion, Magic Mint, Red Orange, Violet Blue, Lemon Yellow, Blizzard Blue, Mulberry, and Raw Umber are part of the limited-edition collection.

Experiential Marketing, Activations & Sponsorships

From Runway to Runway-Ready: 'Sephora Hairlines' Transformed a Private Jet Into a Beauty Haven

Sephora elevated its "Prep, Style & Refresh" campaign with a luxury influencer trip aboard a private plane to Napa Valley—complete with unique content moments and product showcases.

The 'Sephora Hairlines' influencer experience took place on March 5, coinciding with the launch of Sephora’s latest campaign surrounding haircare and styling products. 'The energy was electric as guests arrived at the private Sephora Hairlines hangar and saw for the first time all the details that went into creating the look of vintage travel for an experience that catered directly to content creators,' said Cat Choate and Alina Skonieczny, co-founders of Cat/Alina Productions, who designed and produced the overnight event.

Business Trip: How Psychedelic Retreats Became the Hottest Corporate Group Activity

See Inside Augusta After Dark—The Masters' Boldest Break From Tradition Yet

19 Truly Unexpected Ways to Display a Product

See Inside the 'Most Sustainable Large-Scale Music Festival on the Planet'

Upcycled Hospitality: 6 Historic Hotels That Weren’t Always Hotels

29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip

Experiential Marketing, Activations & Sponsorships

Slam Dunk: See Inside This Beauty Brand's Basketball-Themed Mascara Launch

To celebrate its new "Bounce" mascara, Benefit Cosmetics transformed a blank-canvas event space into a beauty game zone.

A Club Bounce Community Board featured scoreboards, one-of-a-kind merchandise, and polaroids of makeup-loving visitors.

Experiential Marketing, Activations & Sponsorships

SXSW 2025: See Inside Top Events and Activations From Amazon, YouTube, Uber, and More

Austin, Texas, was once again blanketed with wow-worthy activations from major brands. Explore our gallery of 50+ photos.

The University of Texas at Austin's Hook 'Em House

Experiential Marketing, Activations & Sponsorships

Gen Jeans: See How American Eagle’s Denim Deli Catered to Its Customers

The retail brand hosted a two-day pop-up in Nashville, Tenn., with an open-mic stage that expanded upon its “Live Your Life” messaging.

'I think it's important for brands to go to their customer versus their customer always having to come to them,' Schapiro said.

Experiential Marketing, Activations & Sponsorships

30 Cool Ideas You May Have Missed From Lululemon, TIME, Maybelline New York, and More

Here’s a look at some steal-worthy ideas we spotted in March 2025.

Event Eleven worked with Images by Lighting on the event's lighting.

Experiential Marketing, Activations & Sponsorships

Top 5 Ways Event Profs Measure the Success of Pop-Up Activations

From social media engagement to dwell time, here are some of the key KPIs they track.

In February, L'Oréal Paris hosted a pop-up event to celebrate the launch of its new Paradise Big Deal Mascara. It featured an immersive billboard activation in Times Square where visitors were able to have their lashes featured. Eight thousand products were distributed and the experience generated 18.6 million instances of the hashtag #bigdealmascara.

Experiential Marketing, Activations & Sponsorships

See Inside These Buzzy ‘Yellowjackets’ Screenings

Paramount+ with SHOWTIME hosted advanced showings of the new season with some branded, slightly ghoulish goodies.

The screenings were open to the public and targeted toward fans of the show, entertainment influencers, and media known to be part of the Yellowjackets Hive. In total, over 400 tickets were sold across all four cinemas, with nearly 5,000 fans visiting the lobby installations.

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