Call Sheet #291: Puma Creates Olympic Social Club, How to Sell Conference Sponsorships, Stage Collapse Postpones Radiohead Tour

BIZBASH CALL SHEET — #291 — Friday, 06.22.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Beth Kormanik in New York
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 * INCOMING *

1. PUMA PARTY: In an Olympics tie-in, the athletics gear company is launching a London activation called Puma Yard, "an almost 500,000-square foot Jamaican-themed social club and outdoor space located in The Boiler House, East London," Women's Wear Daily reported. "For the duration of the Olympics, until their close August 12, members of the public will be able to visit the club to partake of Jamaican cuisine served from Kingston-inspired food stalls, activities such as foosball and ping-pong and to watch the games live on giant screens. The space will also host musicians, DJs and live performances, with artists including Groove Armada, Gyptian and Professor Green set to play at the location. Meanwhile, Puma will construct a retail space within Puma Yard, which will carry products such as Usain Bolt-inspired sneakers and a ready-to-wear collection for Olympic fans designed by Cedella Marley, Bob Marley’s daughter." http://wwd.us/NZgzI1

2. SELLING SPONSORSHIPS: Some trade show exhibitors are downsizing their booths and spending more on sponsorship opportunities. Velvet Chainsaw: "Conference organizers need to think about how to convert exhibitor’s marketing dollars into sponsorship opportunities that benefit attendees. This shift requires a more strategic and consultative sales approach." It offers three strategies to sell sponsorships. http://bit.ly/PAqNNg

3. RADIOHEAD POSTPONES TOUR: Following the deadly collapse of its stage before a Toronto concert, Radiohead has postponed several European tour dates. Billboard: "In addition to the loss of [crew member Scott] Johnson, the incident injured three other crew members and destroyed the group's light show which 'was unique and will take many weeks to replace.' Similarly, the collapse ruined Radiohead's backline, elements of which 'are decades old and therefore hard to replace.'" http://nyti.ms/MDVkFB


++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++

Check out our newest mini-class: Alternative Projection Shapes & Surfaces, with Brandt Krueger of metroConnections. 21 minutes, 4 chapters. Take your event to the next level with tips from this class. www.EventLeadershipInstitute.com


* LOCAL NEWS *

COAST TO COAST: Nonprofit organization Event Pros Take Action will return to New Orleans July 17-20, with more than 30 event professionals from around the country helping families affected by Hurricane Katrina. New this year, the National Association of Catering Executives will also be involved. Sponsors include AFR Event Furnishings, American Turf and Carpet, and Hospitality Connects.

CHICAGO: To celebrate its fifth anniversary, during July and August West Loop restaurant Sepia will donate $500 from every event booked at Private Dining by Sepia to one of three local charities: Chicago Children's Choir, One Million Degrees, and Meals on Wheels Chicago.

The Trunk Club will host a V.I.P. party in conjunction with TechWeek this evening at its River North office. Guests will get style consultations and drinks from William Grant & Sons; a runway show will showcase men's fashion.

LAS VEGAS: Fremont Street Experience’s "Rock of Vegas" summer concert series will include a free show with Night Ranger tonight on the 3rd Street Stage.

Mark Haley, president of Smart City Networks, a provider of event technology in the convention industry, will speak at the International Association of Congress Centres Annual Conference in Amsterdam July 2-4.

LOS ANGELES: MOCA will fete its exhibit "Rebel" with a screening of James Franco's Red Rebel on Saturday, with a performance by Superhumanoids and DJ sets by Ana Calderon and AJ English. Rebel Bite, Cod Save the Queen, and Breezy Freeze food trucks will be on hand.

Local event listings from Masterplanner: http://masterplanneronline.com/losangeles

MIAMI: Cibo Wine Bar is scheduled to open fall of 2013 in South Beach. It is the third venue from Liberty Entertainment Group. http://bit.ly/KUPBge

NEW YORK: Women's Wear Daily: "Colombia’s First Lady, María Clemencia Rodríguez, will help to turn the spotlight on Colombian fashion Wednesday night, by hosting a cocktail party at the Waldorf-Astoria in New York." http://wwd.us/NqZW6L

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO: Orlando Fashion Square mall will host an “Olympic Day” celebration Saturday, with a DanceSport competition by U.S.A. Dance and Olympic bronze medalist Jim Millns appearing.

The National Association of Latino Elected and Appointed Officials continues its annual conference at Disney's Contemporary Resort through Saturday. Republican presidential nominee Mitt Romney addressed attendees yesterday and President Barack Obama will speak today.

TORONTO: On Saturday, the Session 99 Craft Beer festival will celebrate the region's breweries with live-music, more than 100 beer samples, and food at 99 Sudbury Street.

WASHINGTON: MADE: In America’s Presidential Picnic is scheduled for July 4 at the Washington Design Center. A team of six chefs is creating a tasting picnic menu under the direction of executive chef Nick Stefanelli of Bibiana Osteria Enoteca.

Georgetown's historic Evermay Mansion is now a 12-room guesthouse for the S&R Foundation. The ballroom and dining room will host foundation events such as small concerts, meetings, and dinners. Washington Post: http://wapo.st/M9YB2K

YOUR NEWS: What are you doing? Tell us: [email protected]. 



With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Alexandra Brandt, Rose Chevalier, Julia Elstrodt, Beth Kormanik, and Anna Sekula in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com. 

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