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February 25, 2012
Latest in Experiential Marketing, Activations & Sponsorships
In February, L'Oréal Paris hosted a pop-up event to celebrate the launch of its new Paradise Big Deal Mascara. It featured an immersive billboard activation in Times Square where visitors were able to have their lashes featured. Eight thousand products were distributed and the experience generated 18.6 million instances of the hashtag #bigdealmascara.
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The screenings were open to the public and targeted toward fans of the show, entertainment influencers, and media known to be part of the Yellowjackets Hive. In total, over 400 tickets were sold across all four cinemas, with nearly 5,000 fans visiting the lobby installations.
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See Inside These Buzzy ‘Yellowjackets’ Screenings
In the wake of January's devastating wildfires, a portion of proceeds from Natura Bissé's Casa Hollywood event went to local LA-based organizations. 'It was our way of bringing a little radiance back to the city we love,' said the brand's Alejandro Garçon.
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This Skincare Brand Created an Oasis of Wellness in the Wake of LA's Wildfires
Netflix Bites Vegas is a yearlong spinoff of the streaming platform's Netflix Bites LA, which was a 2023 pop-up focused exclusively on Netflix's culinary programming.
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Netflix's Tasty New IRL Experience Is Now Open in Las Vegas
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In February, L'Oréal Paris hosted a pop-up event to celebrate the launch of its new Paradise Big Deal Mascara. It featured an immersive billboard activation in Times Square where visitors were able to have their lashes featured. Eight thousand products were distributed and the experience generated 18.6 million instances of the hashtag #bigdealmascara.
Experiential Marketing, Activations & Sponsorships
See Inside These Buzzy ‘Yellowjackets’ Screenings
Paramount+ with SHOWTIME hosted advanced showings of the new season with some branded, slightly ghoulish goodies.
The screenings were open to the public and targeted toward fans of the show, entertainment influencers, and media known to be part of the Yellowjackets Hive. In total, over 400 tickets were sold across all four cinemas, with nearly 5,000 fans visiting the lobby installations.
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This Skincare Brand Created an Oasis of Wellness in the Wake of LA's Wildfires
Natura Bissé's Casa Hollywood activation featured workshops, master classes, and an innovative culinary experience that showcased its skincare—all while helping Angelenos get their glow back.
In the wake of January's devastating wildfires, a portion of proceeds from Natura Bissé's Casa Hollywood event went to local LA-based organizations. 'It was our way of bringing a little radiance back to the city we love,' said the brand's Alejandro Garçon.
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Netflix's Tasty New IRL Experience Is Now Open in Las Vegas
Netflix adds to its roster of IRL fan experiences with Netflix Bites Vegas, a one-year culinary residency at MGM Grand Hotel & Casino that brings the streaming platform's shows and movies to the table.
Netflix Bites Vegas is a yearlong spinoff of the streaming platform's Netflix Bites LA, which was a 2023 pop-up focused exclusively on Netflix's culinary programming.
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Food Porn: Get a Sneaky Peek Inside CookUnity’s Peep Show Experience
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Co-hosted by actress Keke Palmer, the event highlighted Creme of Nature's connection to Chicago’s South Side, where the brand was founded in 1976.
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