Activations

April 18, 2012
Professional skate dancers entertained the crowd.
Professional skate dancers entertained the crowd.
Photo: Alexander Tamargo/Getty Images for Syndicate Media Group
Latest in Experiential Marketing, Activations & Sponsorships
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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See Inside This High-Tech, Multisensory Experience from Don Julio
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
It included an iconic cassette tape photo backdrop.
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Summer Lovin': See How These Brands Celebrated Romance
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Inspired by Jeff Koons' 'Puppy' sculpture at the Guggenheim Museum Bilbao, event producer Van Wyck & Van Wyck built a four-foot-tall topiary shaped in the form of a griffin. The mythical animal is sponsor JW Marriott's logo and the floral version, which was created as a surprise for the brand executives, had eyes made of mums.
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See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
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Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
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Summer Lovin': See How These Brands Celebrated Romance
From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.
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Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
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50 Cool Event Ideas You May Have Missed From TOMS Shoes, Mattel, Barstool Sports, and More
Here’s a look at some steal-worthy ideas we spotted in May 2025.
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See How Keebler (And Its Elves) Created Some Experiential Marketing Magic
The brand brought its Hollow Tree to life with creative pop-up experiences in three major cities.
Keebler brought its iconic Hollow Tree to life through pop-up experiences in New York, Chicago, and Cincinnati.
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Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
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Get a Peek Inside These Star-Studded Beauty Events
Haircare, skincare, and makeup brands, including celeb-founded lines from Beyoncé, Paris Hilton, Selena Gomez, and Serena Williams, connected with consumers through creative activations and recent events.
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Inside Motorola’s Bold, Multisensory Razr Launch Event
The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.
The launch event for Motorola's new Razr flip phone took place on April 24.
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Why Audiences Tune Out & What Experiential Events Do Better
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When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.
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