Branded Spaces

H&M's loungey tent on the festival grounds beckoned attendees to drop in and share kisses in photo booths; every kiss resulted in the brand donating $1 toward HIV/AIDS causes. It offered other amenities like freshen-up products, and candy.

Lacoste hosted its Lacoste Live pool parties, presented by HTC, at a private estate in Thermal near the festival. The event included a pop-up shopping area with proceeds going to the Voice Project.

HTC showed off its devices at the party and provided charging stations.

Cabanas decked with logoed, black-and-white pillows provided outdoor, lakefront seating on Lake La Quinta.

Black-and-white blow-ups of model photography decked the Guess Hotel.

A small, bright room on the property served as a gifting suite and makeup area.

The event took over a sprawling estate in Rancho Mirage. The event provided a platform for Hennessy to generate further awareness for the brand’s new communications campaign, “Wild Rabbit.”

A free, old-timey barbershop station took over the lobby of the Saguaro.

Belvedere was back with its Belve Music Lounge during the first weekend.

Modern lounge furniture gave the space a clean look.

For the opening of New Balance’s first experience store in New York in August, the red carpet backdrop at the V.I.P. preview incorporated real running shoes mounted to a wall printed with the shoe brand’s logo.

Absolut launched a 2011 limited edition bottle on December 1 at Toronto’s TIFF Bell Lightbox. The step-and-repeat employed shelves holding dozens of the new bottles.

To introduce five new styles of women's jeans to local shoppers, Diesel hosted a dinner party at its Chicago store on April 4. Event Creative designers set up apartment vignettes throughout the shop meant to channel a posh office, living room, and bedroom. Designer Meredith Treinen said she threw in a "not-quite-perfectly-placed throw pillow, lipstick on a coffee mug, that little to-do list that you leave by your computer—little things that made the space really feel like guests were coming over to their best girlfriend's place for dinner."

Boston Scientific execs made a chandelier out of employee photos.

As a subtle way to add more branding to the Hammerstein Ballroom, presenting sponsor Coca-Cola fashioned a chandelier from its aluminum bottles.