Stunts

April 13, 2012
Targetmiss
Photo: Neil Rasmus/BFAnyc.com
28. Up in the Air
28. Up in the Air
Snapple’s 2006 “High Tea Tour” combined large-scale product placement and entertainment with free hot-air balloon rides in public spaces in nine cities.
Photo: BizBash
45. Moving Billboard
45. Moving Billboard
Microsoft worked with Maloney & Fox, BongarBiz, and Grounded Aerial Dance Theater to create a memorable live performance on a New York billboard to launch Windows Vista in 2007. Aerialists rappelled down the side of a building to create a 3-D representation of the logo.
Photo: Keith Bedford/Microsoft Corporation
Latest in Experiential Marketing, Activations & Sponsorships
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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See Inside This High-Tech, Multisensory Experience from Don Julio
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
It included an iconic cassette tape photo backdrop.
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Thousands of guests flooded 944 and Armani Exchange's late-night second-annual Neon Carnival during the 2011 Coachella festival.
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Coachella Party Preview: Armani Exchange, Lacoste, 'Nylon,' Guess, 'Filter,' 'Details,' and More Brands
Lounge tables displayed marketing material and napkins emblazoned with the brand's logo.
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See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
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Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
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Summer Lovin': See How These Brands Celebrated Romance
From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.
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Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
Washington, D.C., is hosting this year’s WorldPride celebration.
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50 Cool Event Ideas You May Have Missed From TOMS Shoes, Mattel, Barstool Sports, and More
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Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
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Get a Peek Inside These Star-Studded Beauty Events
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Inside Motorola’s Bold, Multisensory Razr Launch Event
The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.
The launch event for Motorola's new Razr flip phone took place on April 24.
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