Snapple’s 2006 “High Tea Tour” combined large-scale product placement and entertainment with free hot-air balloon rides in public spaces in nine cities.
Photo: BizBash
45. Moving Billboard
Microsoft worked with Maloney & Fox, BongarBiz, and Grounded Aerial Dance Theater to create a memorable live performance on a New York billboard to launch Windows Vista in 2007. Aerialists rappelled down the side of a building to create a 3-D representation of the logo.
Photo: Keith Bedford/Microsoft Corporation
Latest in Experiential Marketing, Activations & Sponsorships