Experiential Stunts

Following a recent promotion in Miami during Art Basel and a holiday pop-up in New York, hipster eyewear company Warby Parker hit Austin with an experiential stunt dubbed the "Citizen's Circus." On the grounds of the French Legation Museum, the online retailer recreated a 1920s-style carnival where festival-goers could take in music, entertainment, and shop for glasses inside a candy-striped yurt.

Motorola Mobility turned downtown Austin's Moonshine Bar & Grill in to a restaurant and lounge March 15 through 17. The space invited attendees to take advantage of free Wi-Fi, test their knowledge of music trivia, and hit a photo booth where they could snap shots of themselves in '90s-style gear.

The sand sculpture took up 450 square feet of Times Square's Military Island.

Replicas of Burn Notice stars Jeffrey Donovan and Gabrielle Anwar stood as tall as their real-life counterparts.

Sunbathers tried to re-create the Miami set of the series in Manhattan.

Sand sculptor Mark Mason and his team created the bikini- clad models and a few other beachgoers to keep them company.

Soza Models carrying volleyballs spoke with passersby.