Warby Parker's "Citizen's Circus" at SXSW
Following a recent promotion in Miami during Art Basel and a holiday pop-up in New York, hipster eyewear company Warby Parker hit Austin with an experiential stunt dubbed the "Citizen's Circus." On the grounds of the French Legation Museum, the online retailer recreated a 1920s-style carnival where festival-goers could take in music, entertainment, and shop for glasses inside a candy-striped yurt.
Photo: Ruvan Wijesooriya
Dortitos Jacked Stage at SXSW
To draw attention to its latest tortilla chip flavor, the Frito Lay-owned brand hosted performances at what it called the "Jacked Stage" March 16 and 17. Artists including Snoop Dogg performed on a platform built beneath a structure that was designed to look like a giant Doritos vending machine.
Photo: Erich Schlegel/AP Images for Doritos
Bazaarvoice Party at SXSW
Social analytics platform Bazaarvoice held an event at Lustre Pearl bar on March 12 that included a special table where guests could control the movement of balls by using a smartphone app.
Photo: Kelly Knapp
Photo: Courtesy of Macy's
