sponsors

Bonnaroo attendees could relax in hammocks and enter to win V.I.P. passes in the "Great State Lounge" hosted by State Farm. The insurance company also provided what it called "Bonnaroo Roadside Assistance"—free services such as help with lockouts, flat tires, and dead batteries.

Bright blue futons surrounded the entertainment area in the Miller Lite Great Taste Lounge.

Ben & Jerry's asked attendees to fill out postcards in support of the company's "Get the Dough Out" campaign to reduce corporate influence in politics.

Ben & Jerry's returned to Bonnaroo for the third year, handing out free samples of Coffee Caramel Buzz ice cream.

Garnier Fructis brought music props for guests to pose with after their hair service. Participants received the photos via email so they could share them on social networks.

Garnier Fructis used one corner of its tent to promote its partnership with TerraCycle. The TerraCycle Beauty Brigade is an effort to recycle empty personal-care and beauty-product packaging. Festival attendees who registered for a TerraCycle account and pledged to join the Beauty Brigade received a Garnier Fructis-branded tote bag made from recycled materials.

Ford dubbed its tent "Destination Escape," playing on the name of its Escape vehicle that was on display outside. Inside, festival-goers could cool off in the air-conditioning, listen to live performances, and charge their phones.

Ford handed out more than 3,000 free T-shirts, screenprinted on-site with designs inspired by mural artists working outside the tent.

Ford brought in two street artists to create a 10- by 40-foot mural intended to represent the Ford Escape's dual image as a vehicle for city life and outdoor adventure. At the end of the festival, Ford invited attendees to "Escape Bonnaroo" with a piece of the mural.

Dell and Intel partnered to host the Sound Invasion Lounge, a place for festival-goers to cool off, play video games, and create videos and photos. Dell also sponsored the festival's live webcast on YouTube.