LAUNCH / MARKETING STUNTS

January 21, 2013
Palm trees and fountains surrounded the dome near one of the tightly guarded entrances.
Palm trees and fountains surrounded the dome near one of the tightly guarded entrances.
Photo: Billy Ferrel/Patrick McMullan
Obscura Digital's views of Dubai allowed guests to move through the streets without ever leaving the small room.
Obscura Digital's views of Dubai allowed guests to move through the streets without ever leaving the small room.
Photo: Josh Brott/ Obscura Digital
Projectors stationed throughout the room displayed seamless footage of Dubai's coastline while guests sipped cocktails at the bar.
Projectors stationed throughout the room displayed seamless footage of Dubai's coastline while guests sipped cocktails at the bar.
Photo: Josh Brott/ Obscura Digital
The panoramic ceiling allowed guests to see 360-degree shots of the new hotel.
The panoramic ceiling allowed guests to see 360-degree shots of the new hotel.
Photo: Josh Brott/ Obscura Digital
Stiltwalkers spouting feathery fronds marched near the entrance, ushering guests into the party.
Stiltwalkers spouting feathery fronds marched near the entrance, ushering guests into the party.
Photo: Billy Ferrel/Patrick McMullan
The only light in the party's backroom emanated from flashbulbs and the massive, electronically equipped model of Trump's new home in Dubai.
The only light in the party's backroom emanated from flashbulbs and the massive, electronically equipped model of Trump's new home in Dubai.
Photo: Billy Ferrel/Patrick McMullan
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