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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Branding

May 9, 2013
For the opening dinner, blue-hued lighting tinted the Fontaine Ballroom, where tables featured white-and-blue geometric tablecloths. White floral arrangements sat atop illuminated white blocks on some tables, while others had silver candelabras with tall, white candles. Two Ten Footwear Foundation sponsored the dinner and Kenneth Cole spoke about “The Business of Looking Good, Doing Good, and Feeling Good.”
For the opening dinner, blue-hued lighting tinted the Fontaine Ballroom, where tables featured white-and-blue geometric tablecloths. White floral arrangements sat atop illuminated white blocks on some tables, while others had silver candelabras with tall, white candles. Two Ten Footwear Foundation sponsored the dinner and Kenneth Cole spoke about “The Business of Looking Good, Doing Good, and Feeling Good.”
Photo: Sonja Garnitschnig
Shiraz designed the registration table in bold blue and yellow. The grid behind it featured the summit logo, and the table held yellow flowers and candy jars with white treats.
Shiraz designed the registration table in bold blue and yellow. The grid behind it featured the summit logo, and the table held yellow flowers and candy jars with white treats.
Photo: Javier Sanchez
The networking lounge showcased a silent auction of pink shoes sponsored by QVC Presents FFANY Shoes On Sale, with proceeds benefiting breast cancer research. Ronen Rental supplied the sofas and pillows and Lavish Event Rental provided wooden chairs.
The networking lounge showcased a silent auction of pink shoes sponsored by QVC Presents FFANY Shoes On Sale, with proceeds benefiting breast cancer research. Ronen Rental supplied the sofas and pillows and Lavish Event Rental provided wooden chairs.
Photo: Javier Sanchez
Guests could charge their smartphones in the lounge and munch on white- and yellow-colored snacks. The centerpieces during the education sessions were framed instructions on how to reference the summit on social media and log on to the hotel's Wi-Fi network.
Guests could charge their smartphones in the lounge and munch on white- and yellow-colored snacks. The centerpieces during the education sessions were framed instructions on how to reference the summit on social media and log on to the hotel's Wi-Fi network.
Photo: Javier Sanchez
The lounge had a residential atmosphere with floral arrangements from Shiraz. Another popular touch: the Zappos.com cappuccino bar, where a barista served Café Bustelo to order.
The lounge had a residential atmosphere with floral arrangements from Shiraz. Another popular touch: the Zappos.com cappuccino bar, where a barista served Café Bustelo to order.
Photo: Javier Sanchez
Digital signage provided information about the QVC Presents FFANY Shoes On Sale benefit. Nearly a dozen designers donated shoes for the auction.
Digital signage provided information about the QVC Presents FFANY Shoes On Sale benefit. Nearly a dozen designers donated shoes for the auction.
Photo: Sonja Garnitschnig
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