Brent Bolthouse's massive Neon Carnival went into its sixth year with a new lineup of sponsors. It was the major event on the Saturday-night calendar off the festival grounds and the biggest unofficial party.
Also among the weekend's big-scale parties was the Bootsy Bellows estate, where the logo and slogan of sponsor McDonald's backed a ball pit. The Narrative Group handled media, producing the party with support from ESE Lifestyle.
Backing away from its huge estate party, H&M hosted an exclusive sunset cocktail reception at the Parker. There, summery hors d'oeuvres included skewers of mint, feta, and watermelon.
An dramatic art installation was made from multicolor neon ribbons at PopSugar and ShopStyle's Cabana Club hotel takeover. The piece was a collaboration with the Las Vegas festival Life Is Beautiful.
Alessandra Ambrosio launched her BaubleBar jewelry collection at the Avalon hotel. At the event, guests picked up Voco drinks at a bar decorated with open coconuts and vibrant flowers.
The hosts' names decorated the hotel's existing privacy hedging, which was visible from the street entrance.
M.A.C. and Mia Moretii hosted their festival collection with a pool party at the Ingleside Inn. Stoelt Productions produced the event, which was hosted by the BMF Music Lounge. A trio of colorful umbrellas made for a colorful photo backdrop.
At the Retreat at Sparrows Lodge, guests dined on healthy fare from New York's Fat Radish at a long, bohemian-style table. Steph Sciré and Isaac Ferry, who were behind the event, said they were motivated to create a place where they and their friends would want to be. Jeff Consoletti of JJ-LA produced, along with tour and event producer Tanya Slater. Taylor & Taylor managed the production design, which included antique Persian rugs, Native American artifacts, succulents, whimsical floral arrangements, oversize and kilim pillows, leather, and a silk patchwork canopy.
My Jewel Bar set up a table at the Retreat where guests could customize baubles from festival-appropriate charms and details.
Dior provided nail art at the Retreat, including festival looks with palm trees, Ferris wheels, flowers, and animal prints. The offerings also included a full hair and makeup boudoir, a spa with whole-body massages, oxygen facials, reflexology, and a vinyl listening lounge.
Guests came to the NVE-produced Nylon event on Sunday for a yoga session in the sun. It was part of an experience meant to revive guests with wellness activities and offerings after the hectic weekend.
At the Sunday afternoon event, guests sat poolside for vitamin and hydration IV treatments—using real needles.
Rachel Zoe hosted an intimate brunch with DVF and Moët & Chandon Ice Imperial at the dFm House in Palm Springs. Fare Trade and Workshop Kitchen & Bar provided food.
A giant logoed teddy bear decorated the Moschino party hosted by Jeremy Scott.
A logo floated in the pool and covered oversize props at the Moschino party. DeLeón Tequila sponsored.
Pandora brought Questlove for its Cathedral City party, which announced brand names on a round central bar. The event also included a hair-braiding station, giant chessboards, ping-pong, and beanbag toss games.
Stoelt Productions produced the event, which offered a teeter-totter and snow cones.
Ocean Pacific set up a surf shop at the Ingleside Inn as part of the Music Lounge.
Culture Collide, a new editorial platform from the co-founder of Filter magazine, presented the annual Coachella kickoff party known as Not a Pool Party, ahead of the festival on April 9 at the Hard Rock.
Kari Feinstein was also among the hosts kicking things off early—and in Los Angeles. The Kari Feinstein Style Lounge gifting suite took over the Sunset Marquis hotel, where an arrivals backdrop had a festival-appropriate, tassel-like look.
The Honest Company and Target hosted an event in celebration of their partnership anniversary in April. Caravents produced and designed the gathering at the Lombardi House in Hollywood, a residential event space where logos dangled gracefully from a large tree.
In another tree hung a branded version of tire swings: Vibrant flower arrangements topped tires painted white and decorated with logos.
Cocktail Academy served cocktails and mocktails at a bar backed with flowers and the words "Honestly Refreshing," a tasteful nod to the party's host.
A smart-looking three-dimensional version of the hashtag served a decor piece as well as a call to action for guests.
At Oracle’s CX Cloud Conference in Las Vegas in April, signage and branding blended seamlessly into the Sands Expo’s design, appearing almost like on-message wallpaper.
At 2013's TEDActive, the sister event to the TED Conference, organizers integrated branding into some of the host venue’s quintessential Spanish tiles. The decals over select tiles at La Quinta in California's Palm Springs area also guided attendees along the paths within the properly.
For the Toronto launch party for Cadillac's 2014 ELC electric car, guests could sip a futuristic drink: a cocktail with the car's logo stenciled atop in silver edible dust.
Hard-surfaced fruit makes for a healthy snack—and an unexpected place for a brand logo. Fun to Eat Fruit creates the logos using safe-to-eat, custom images without bruising or puncturing the skin.
At an Oktoberfest-theme event during the New York City Wine & Food Festival in October, beer brand Samuel Adams affixed its logo to traditional Bavarian hats.
At an event called Hotel Thrillist, Thrillist took over an entire San Diego hotel for a weekend in September. The rebranding included elevator wrapping with the event's logo.
For a summer event called "Best Day of Your Life" in New York, Thrillist used logos on a number of items to encourage the 800 guests to promote the event on social media. Pool balls featured the event logo as well as branding for the Showtime drama Ray Donovan.
GoGo Squeez partnered with MKG for the launch of the "Goodness Machine," a custom, interactive vending machine resembling the health-focused on-the-go snack brand's applesauce packets. The vending machine debuted in New York's Madison Square Park on July 23. Kids could push a button that activated a launching mechanism that shot out applesauce packets attached to parachutes with the brand's label from the top of the machine.
