Hendrick’s believes its consumers are driven by curiosity and creativity.
Photo: Courtesy of Hendricks Gin
To mimic the zero-gravity effect of dining on the moon, traditional floral centerpieces were eschewed in favor of levitating displays. That included Omega watches that appeared to float in air, oscillating on "moon rocks" under glass domes .
Photo: Courtesy of Omega Ltd.
Fans could recreate a game-winning shot from Michael Jordan at a simulator that was part of the brand’s 30th anniversary of the Air Jordan sneaker.
Photo: Shelbie Pletz
During the 2014 U.S. Open, Nike created a full-size tennis court in downtown Manhattan and invited fans to sign up to play matches during the day and night.
Photo: Oliver Correa
At an activation timed to the World Cup in Brazil, fans wearing new Nike cleats tested their response time and accuracy in a game that included digital elements.
Photo: Courtesy of AKQA
