HGTV and Food Network Cupcake Challenge
Submitted by Pop2Life
Located at VidCon, the HGTV and Food Network Cupcake Challenge booth had two objectives: engage guests and connect them with content. Visitors were invited to decorate cupcakes and carrying boxes, then set them up for a photo/video shoot that resulted in images that could be shared on social media. Attendees were incentivized to follow their social accounts—and they cumulatively acquired about 206,000 new followers.