Brand activation set-up

The 15th edition of the South Beach Wine & Food Festival took place February 24 to 28. Returning sponsor Coca-Cola's activation in the Grand Tasting tents featured a 1950s-theme diner. The brand's red and white colors were used in the furnishings and decor.

Target introduced its new line of home decor for children by creating a real-life pillow fort at Highline Stages in New York from March 4 to 6. The installation featured four photo stations including one where children could wear astronaut gear. 

The event featured cocktails inspired by the different M&M's colors. 

Canada's National Ballet School hosted a Steampunk-theme gala at the Carlu in Toronto on March 4. The event featured a bar, sponsored by digital marketing agency Ecentricarts, which offered apothecary-style jars of artisanal cocktail ingredients that Barchef used to prepare drinks. 

Caravents produced PopSugar's weekend-long event programming at the Avalon Palm Springs, where the brand's logo figured prominently on the central cabana structure.

In the DSW suite at the Popsugar event, guests could customize shoes with metallic studs and colorful shoelaces, which hung on a rack nearby in a color-blocked fashion. A curtain, also made of shoelaces, covered suite's window.

For sponsor Netflix, a brightly colored candy bar pulled out juvenile themes and hues from the show Unbreakable Kimmy Schmidt.

Social content publisher TheAudience hosted an event where sponsor Wildfox offered swag from a claw machine.

Pandora hosted the third installment of its Indio Invasion, produced by Pandora and Stoelt Productions. This year’s event included aquatic performances from synchronized swimmers the Aqualillies, who posed with branded beach balls.

In addition to guest DJs, specialty drinks, and concierge services, the lounge offered games such as Jenga.

Chandon celebrated the launch of its limited-edition American Summer bottles with a party on June 25 at the High Line in New York. The event offered activities for guests including a game of ring toss that incorporated the bottles.

At last year's Pitchfork Music Festival in Chicago, Whole Foods offered guests scented sprays as well as sunscreen, hair ties, and bobby pins. A sign nearby read, "Refresh yourself before you wreck yourself."

Clif Bar was another company to provide a relaxed lounge area, filled with summery folding chairs and bean-bag games.

In Clif Bar's "Re-Sound Lounge," guests could watch audio engineers from Mobile Vinyl Recorders make vinyl records. Based in Seattle, the company uses vintage disc-cutting lathes to create records in real time. The company travels to social events, festivals, and marketing events, and has other clients including Toyota, Converse, and Red Bull.

Clif Bar also had an area filled with postcards for guests to color in. The postcards featured drawings made by Chicago artist Shawn Smith. 

Guests could get temporary tattoos at Dark Horse Wine. The company also scored lots of inexpensive marketing by offering branded ponchos when it began to rain briefly on Friday. Dozens of guests were suddenly seen wearing the company's logo, and others headed to its booth quickly to get a coverup for the rain.

For a unique amusement park-inspired entertainment option, the Conjurer provides live fortune-telling at events. Founder and performer Robert Smith, who is based in New Mexico, travels the country to work festivals and corporate events. Prices for corporate appearances start at $5,000, and for an extra fee, he can provide custom branding on fortune cards and custom audio fortunes for V.I.P. guests. Smith also offers a variety of magic performances for events.