An elaborate pumping system pushed Coke Zero through 4,500 feet of tubing that spelled out “Taste It” on the billboard. The soda then traveled down to a free sampling station at ground level.
Photo: Courtesy of the Coca-Cola Company
During the national broadcasts of the men's semifinal and national championship games, Coca-Cola aired a “drinkable commercial.” When fans activated the Shazam app during the commercial, the ad synced with their devices to display a glass filling with Coke Zero followed by a coupon for a free bottle of the soda.
Photo: Courtesy of the Coca-Cola Company
During the Coke Zero Countdown Concert at White River State Park, guests could Shazam a video that played on a large screen to see the experience migrate from the screen to their mobile devices. After the glass filled with Coke Zero, a mobile coupon appeared for a free 20-ounce bottle of the soda.
Photo: Courtesy of the Coca-Cola Company
A banner in Circle Centre Mall in downtown Indianapolis encouraged guests to try Coke Zero. Also in the mall, guests could Shazam an ad in a kiosk that made their phones look like a straw they could use to “drink” the liquid on screen. Once the bottle was empty, a coupon appeared for a free Coke Zero at a mall vending machine.
Photo: Courtesy of the Coca-Cola Company
Coca-Cola distributed “drinkable flyers” that had a straw embedded in them and also included a coupon for a free Coke Zero from a concession stand inside Lucas Oil Stadium.
Photo: Courtesy of the Coca-Cola Company
Throughout Indianapolis, people dressed as Coke Zero vending machines rewarded passersby with free Coke Zero.
Photo: Courtesy of the Coca-Cola Company
