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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Branding

July 12, 2016
Blue Moon Burger Bash Presented by Pat LaFrieda Meats
Blue Moon Burger Bash Presented by Pat LaFrieda Meats

Throughout the weekend, Groupon hosted a tote-making station atop the Pier 92 parking structure. Guests were given an object to find on a giant photo mural, such as a cocktail or a car. Once they located the item, staffers handed them a token that could be redeemed for a screen-printed tote bag.

Photo: Lauren Matthews/BizBash
Grand Tasting Presented by ShopRite
Grand Tasting Presented by ShopRite

Tables in the Illy Push Button House displayed centerpieces of fresh red roses arranged among coffee beans.

Photo: Matteo Prandoni/BFAnyc.com
Goose Island at Pitchfork Music Festival
Goose Island at Pitchfork Music Festival

At an area hosted by Goose Island, guests could type up "missed connections" notices on vintage typewriters. Colorful paper splashed with the beer brand's logo was supplied.

Photo: Barry Brecheisen for BizBash
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