Emoji Pop-up

The step and repeat featured an array of PepsiMoji faces, accented by the iconic Pepsi logo.

The pop-up exhibit began with a look back at early incarnations of "love notes," such as cave drawings and hieroglyphics.

Guests could explore ancient cave drawings via virtual reality headsets.

Pairs of guests could create their own heart-shaped smoke signals by pressing down on the interactive station.

In an Art Deco-style theater built for two, guests could learn about lovey-dovey moments in silent film, narrated by actress Maggie Gyllenhaal.

In a custom photo booth, guests were transformed into a range of PepsiMoji designs.

Zoe Productions converted a vacant space in New York’s Soho neighborhood into the exhibit, which was open to the public July 16 and 17.

Guests could peek at different PepsiMoji designs through the functioning View-Master toys that comprised the “Love” installation at the front of the space.

A vignette produced by the Deaf West Theater depicted the story of young love, as told completely through sign language.

The opening night event, which was held July 14, featured specialty Pepsi cocktails, small bites, and PepsiMoji cans.

Pepsi unveiled its Betty Boop emoji at the opening-night event. Black-and-white drawings of the cartoon came to life through layered augmented reality.

Neo-soul duo Lion Babe performed a DJ set during the opening night party.