At meeting space Convene at 237 Park Avenue, this year's festival hub, sponsor 3M activated a digital Wonder Wall that curated words from content attendees posted on social media about the festival. The wall was designed by GMR Marketing.
Photo: Will Ragozzino
3M's Wonder Wall featured an interactive "rainfall" element that allowed attendees to interrupt the falling digital water through their body movements, creating colorful figures on the screen.
Photo: Will Ragozzino
The festival hub featured a gallery of oversize magazine covers of past issues of Fast Company.
Photo: Will Ragozzino
Bumble Bizz, a new networking feature from dating app Bumble, hosted its Hive Pollination Station at the festival hub. The station featured ceiling branding, which was designed by Fast Company art director Katie Flanagan and installed by Burst Visuals.
Photo: Will Ragozzino
The Bumble Bizz area offered one-on-one mentoring sessions from a mix of business leaders.
Photo: Will Ragozzino
The Bumble Bizz station also featured a branded coffee bar.
Photo: Will Ragozzino
Sponsor Shell set up it Shell Synergy Food Truck outside of Convene. The activation invited attendees to "jump for their lunch," which was an interactive way for the brand to showcase its energy innovations and #Makethefuture initiative. A digital screen on the truck showed how much energy people generated when they jumped. The activation was produced by J. Walter Thompson London.
Photo: Will Ragozzino
U.C.L.A. partnered with the festival as part of its U.C.L.A. Optimists initiative, which explores how the power of optimism can change the world. The university's onsite activation was an interactive gallery wall, which was designed by Fast Company art director Carly Stern and fabricated by Duggal Visual Solutions. Guests could flip through notable university alumni via iPads mounted on the wall.
Photo: Will Ragozzino
