Ideas for affordable event branding

In July, a bright gobo of Thrillist's logo was splashed on the side of Chicago's Mid nightclub, one of the venues the lifestyle Web site used for its weekend-long experiential venture known as Hotel Thrillist.

At the Taste of Tennis event, staffers with racket-shaped signs guided guests to the correct check-in areas.

Adhesive signage placed on the walls helped direct guests around the space.

At the culinary event at New York's Pranna on April 2, large marquee letters spelling out "Food & Wine" surrounded a lounge area.