For W Hotels “Color Boldly,” BMF built an all-white room that served as a blank canvas. The room’s centerpiece presented six paint colors that corresponded to six W experiences, which were described on labels.
Photo: Courtesy of Marriott
Le Meridien’s “Swings of Glamour” featured a chic travel-theme swing set photo op, designed to remind guests about the meaning of savoring a travel experience. The activation was inspired by the “France is in the Air” campaign from Air France—the founder of the hotel brand.
Photo: Courtesy of Marriott
SpringHill Suites’s “Space to Infinity” provided guests with an indoor planetarium experience. The exterior of the cube featured constellation-style brand messaging.
Photo: Courtesy of Marriott
Attendees were encouraged to color in the book using a variety of colored pencils.
Photo: Courtesy of Marriott
Latest in Experiential Marketing, Activations & Sponsorships