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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Gucci Style

The fashion house sponsored the Hammer Museum's Gala in the Garden, where about 528 guests dined in an intimate courtyard setting and raised a record $1.2 million.

Alesandra Dubin
October 6, 2008

A sold-out crowd of 528 dinner guests took to the Hammer Museum's picturesque courtyard last night for the annual Gala in the Garden. This year, the fete brought in a record $1.2 million for the UCLA museum—an increase over last year's $1 million, and considerably more than the first event six years ago, which brought in $125,000. The museum's development director, Jennifer Wells Green, and manager of development events, David Morehouse, oversaw the program. Jennifer and Tobey Maguire and Lauren and Benedikt Taschen co-chaired.

Gucci was the sponsor and an influence on the design. "The color palette was very rich—oranges and ambers. It had that very rich, tactile, Gucci thing going on," said the museum's acting director of communications, Sarah Stifler.

The Hammer honored architect Frank Gehry and photographer Catherine Opie. Pritzker Prize-winning architect Jean Nouvel gave the tribute to Gehry, and Ben Stiller introduced Opie. The evening also featured an installation in the museum courtyard by artist Jennifer Steinkamp. Gala veteran chef Suzanne Goin of A.O.C. and Lucques supplied the menu, and Mitie Tucker produced.

The Hammer's courtyard
The Hammer's courtyard
Photo: Line 8 Photography
Illuminated spherical lanterns hung in the trees above the Hammer's courtyard, where the seated dinner took place.
Illuminated spherical lanterns hung in the trees above the Hammer's courtyard, where the seated dinner took place.
Photo: Line 8 Photography
Guests packed the museum's upper arcade for a cocktail hour that began around 6 p.m., during which all galleries were open. At around 7:30, a gong called them to the dinner below.
Guests packed the museum's upper arcade for a cocktail hour that began around 6 p.m., during which all galleries were open. At around 7:30, a gong called them to the dinner below.
Photo: Courtesy of Stefanie Keenan/WireImage
Julep's orchids in amber vessels decorated tabletops.
Julep's orchids in amber vessels decorated tabletops.
Photo: Courtesy of Stefanie Keenan/WireImage
Simple orchid arrangements topped surfaces.
Simple orchid arrangements topped surfaces.
Photo: Courtesy of Stefanie Keenan/WireImage
Black linens and paisley napkins topped tables for an understated decor look appropriate to sponsor Gucci.
Black linens and paisley napkins topped tables for an understated decor look appropriate to sponsor Gucci.
Photo: Courtesy of Stefanie Keenan/WireImage
Jennifer Steinkamp's video installations shone on the walls of the museum's courtyard.
Jennifer Steinkamp's video installations shone on the walls of the museum's courtyard.
Photo: Line 8 Photography
The 528 guests at this year's event represented a slightly reduced count from last year. Seating this year was limited to the courtyard, and not the balcony, for a more A-list-only feel.
The 528 guests at this year's event represented a slightly reduced count from last year. Seating this year was limited to the courtyard, and not the balcony, for a more A-list-only feel.
Photo: Courtesy of Stefanie Keenan/WireImage
Ben Stiller gave a tribute to honoree Catherine Opie, who is on the UCLA faculty and the subject of a major mid-career retrospective currently on view at New York's Guggenheim Museum.
Ben Stiller gave a tribute to honoree Catherine Opie, who is on the UCLA faculty and the subject of a major mid-career retrospective currently on view at New York's Guggenheim Museum.
Photo: Courtesy of Stefanie Keenan/WireImage
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