Recently, leading 360/VR company, Subliminal Productions, was hired by a global hotel group to shoot a 360 video of their marquis property in Times Square. Their aim was to give potential guests an inside look of the hotel and its unparalleled amenities from anywhere on earth. The results, in just a few days since posting, have far surpassed their goal, with over 12,500 views on their Facebook page alone and multiple bookings as a direct result. And they’re yet to measure the other channels on which they’ve deployed the video. They took a leap and it has paid off in spades.
As you’ve surely seen, 360 Video and VR have exploded onto the scene and are now regularly integrated by brands of all sizes as a trusted sales, marketing and branding tool. Don’t feel left in the dark if you don’t understand what it takes shoot your event, business or property leveraging this groundbreaking solution. It’s not as complicated or as costly as you think.
360/VR video can be viewed on multiple platforms – with the most popular distribution tool being Facebook and YouTube. You will also begin seeing the content available on more than these social channels and the VR headsets popping up in hotel lobbies, retail stores and at trade events around the globe. The technology is moving quickly as is the cost-of-entry for businesses and consumers alike.
How much does it cost?
When it comes to pricing 360 Video and VR, you need to do your homework as Subliminal Productions Founder Duncan Schieb has found. “We have gone up against competition who has bid as high as ten times our standard bid, which was a bit alarming,” said Schieb. “I recommend that if you’re looking to shoot in 360 or VR, you speak to at least two vendors, view past work and get really clear on deliverables. It’s a really fun process and the outcome is awesome once you get all of the pieces in place.”
Subliminal has provided some pointers below to help you through the process of planning your 360 Video and VR project:

Pre-Production Check List
- Brand and business objectives: Increase sales? Educate your target? Drive traffic to a specific digital or offline property?
- Define your audience: Who is your target and what are they passionate about. What solution can your product or service provide for them?
- Message Development: Get clear on what you’re trying to convey and how you make your audience embrace your message.
- Distribution: How do you plan to distribute the content? Can your internal team or agency help or can the 360/VR production company take the lead? How will you promote on social channels?
- Content plan: How long do you want this to be? Do you want one version or several versions and if so, for which channels?
- Approvals: Be clear on chain of approvals. Doing so will save time and money.
To learn more about 360 and VR, contact Subliminal Productions for guidance and advice at 917-224-4526 or email [email protected].
