Branding

September 30, 2016

Branded details, including linen towels and decals, were created by Gifts for the Good Life.

Branded details, including linen towels and decals, were created by Gifts for the Good Life.

Photo: Rob Yaskovic

The launch event for Motorola's new Razr flip phone took place on April 24.

Inside Motorola’s Bold, Multisensory Razr Launch Event

When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.

Why Audiences Tune Out & What Experiential Events Do Better

On April 22, Hulu brought together 100 influencers and press, plus 150 of its reality TV icons and creatives, for Get Real House, a fully immersive event at Casa Lago Beverly Hills.

Cue the Confessional: How Hulu Transformed a Beverly Hills Mansion Into a Reality TV Paradise

NYLON Desert Disco, Presented by Coach

Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival

Experiential Marketing, Activations & Sponsorships

Inside Motorola’s Bold, Multisensory Razr Launch Event

The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.

The launch event for Motorola's new Razr flip phone took place on April 24.

Why Audiences Tune Out & What Experiential Events Do Better

Your audience isn’t bored, they’re underserved.

When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.

Experiential Marketing, Activations & Sponsorships

Cue the Confessional: How Hulu Transformed a Beverly Hills Mansion Into a Reality TV Paradise

The streaming service celebrated its expanded unscripted slate with mini activations, reality stars, and... a live python?

On April 22, Hulu brought together 100 influencers and press, plus 150 of its reality TV icons and creatives, for Get Real House, a fully immersive event at Casa Lago Beverly Hills.

Experiential Marketing, Activations & Sponsorships

Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival

Check out 50+ ways brands like Facebook, BÉIS, Bud Light, NYLON, American Express, e.l.f. Cosmetics, and more embraced the spirit of the Wild West at the world's largest country music festival.

NYLON Desert Disco, Presented by Coach

Experiential Marketing, Activations & Sponsorships

Step Inside the First-Ever, Brand-Packed Ulta Beauty World Event

The retailer brought together beauty lovers, industry insiders, and top brands for its inaugural consumer-facing event in San Antonio.

The inaugural event welcomed 1,500 beauty enthusiasts, including more than 80 influencers.

Experiential Marketing, Activations & Sponsorships

48 Cool Event Ideas You May Have Missed From Marc Jacobs, Uber, Ed Sheeran, Lexus, and More

Here’s a look at some steal-worthy ideas we spotted in April 2025.

The Marc Jacobs Daisy Garden

Step Inside the First-Ever, Brand-Packed Ulta Beauty World Event

2025 Kentucky Derby: How the 151-Year-Old Sporting Event and Its Partners Attracted Younger Fans

See How Teams and Brands Scored with Fans at the 2025 NFL Draft

Cue the Confessional: How Hulu Transformed a Beverly Hills Mansion Into a Reality TV Paradise

‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala

Event Tech Check: Cool New Solutions for Networking, Fan Engagement, Livestreaming, and More

Experiential Marketing, Activations & Sponsorships

Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA

BRANDEdit's recent experience had shelves stocked with the hottest in beauty, wellness, and fashion. See inside—and read tips for working with influencers.

A vacant Melrose Avenue storefront got a checkout-worthy face-lift for BRANDEdit’s Spring Grocer Influencer Experience April 10-11—strategically just before Coachella weekend one.

Experiential Marketing, Activations & Sponsorships

See How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville Fest

As the current iteration of the annual music event comes to an end, brands like Chase Freedom, Hennessy, and Bacardi hosted their usual high-energy experiences for the crowd.

Experiential Marketing, Activations & Sponsorships

Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings

Coachella weekend one was packed with colorful builds, influencer bait, and smart brand strategy. Check out 70+ ways Pinterest, NYLON, Coca-Cola, and more made their mark both on and off festival grounds.

Pinterest Activation

Experiential Marketing, Activations & Sponsorships

This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?

Financial software brand Intuit hosted a retreat in Joshua Tree that combined traditional wellness activities with money mindset workshops for a group of rising influencers.

Held at AutoCamp Joshua Tree, the event aimed to turn financial literacy into a key part of the modern self-care routine.

Experiential Marketing, Activations & Sponsorships

29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip

To celebrate its 20th anniversary, media company Refinery29 has brought back its industry-defining franchise with The Lunar Lounge in Palm Springs, Calif.

29Rooms: The Lunar Lounge kicked off the return of the media company’s signature immersive franchise.

Experiential Marketing, Activations & Sponsorships

19 Truly Unexpected Ways to Display a Product

The most effective brand activations do more than just showcase a product—they make it the star of the show. Check out some of our favorite examples.

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