10 Best Ideas of the Week: Cocktails Served on Life Preservers, Chipotle Fanny Packs, M.L.B.’s Rock & Roll Stage

Swimwear retailer InMocean celebrated its rebrand with an event on its office rooftop in New York’s Midtown neighborhood. The event featured a floral wave step-and-repeat, which was designed by L'Atelier Rouge and IGO Production, in partnership with Chandelier Events.

Major League Baseball and the Cleveland Indians partnered with the Rock & Roll Hall of Fame to host a V.I.P. event ahead of the M.L.B. All-Star Game in July. The event, which was held in the venue and a 22,000-square-foot tent that covered the venue plaza, included a circular stage with a guitar cutout overhead that displayed the league logo. Joan Jett later performed at the event, which was designed and produced by Party Planners West Inc. Tenting was handled by Select Event Group.

The event, which drew more than 3,000 people, featured M.L.B. graphics wrapped on bars, the backs of chairs, and on massive circular ceiling signs.

Billboard and the Hollywood Reporter held their inaugural Pride Summit on August 8 at 1 Hotel West Hollywood. The event, which was designed and produced by Shiraz Creative with fabrication by Stoelt Productions, featured a vinyl record photo wall with a record that actually turned.

Grey Goose took Montauk to Brooklyn with a pop-up that brought beach venue the Surf Lodge’s summer concert series to the roof of the Williamsburg Hotel. Cocktails were served on branded life preserver rings. The event was designed by Epsilon. See more: Cheers to Summer: 24 Event Highlights From Beverage Brands This Season

Belvedere worked with musician and actress Janelle Monáe to launch “A Beautiful Future,” a digital series that aims to empower creative women. To celebrate the collaboration, the spirits brand tapped Shiraz Creative to produce and design an event at the Shed in New York in June. The event featured a “glowing portal” that served as a popular photo op. See more: See more: Cheers to Summer: 24 Event Highlights From Beverage Brands This Season

To celebrate the launch of Meiomi as the official wine of the P.G.A. Tour, the wine brand held a golf-theme event at Golf & Body N.Y.C. in June. Guests could pose for photos on grass in front of a step-and-repeat created with succulents. The wall was designed by LaForce and ES Blooms. See more: Cheers to Summer: 24 Event Highlights From Beverage Brands This Season

Lollapalooza music festival took place August 1 to 4 in Chicago's Grant Park. Cupcake Winery's bar included "Frozies": frozen wine slushies that featured selfies rendered in foam. See more: Lollapalooza 2019: Inside Guest-Focused Brand Activations from Brands Like Pepsi and Cupcake Winery

At the Revlon Ultra Rollerama, guests could roller skate and pick up samples of the beauty brand's new Revlon Ultra HD Vinyl Lip Polish. Model and Revlon ambassador Ashley Graham also made an appearance. See more: Lollapalooza 2019: Inside Guest-Focused Brand Activations from Brands Like Pepsi and Cupcake Winery

At its pop-up restaurant, Chipotle served burritos, bowls, and strawberry lemonade. The fast casual brand also doled out swag, including clear fanny packs stocked with miniature bottles of hot sauce. See more: Lollapalooza 2019: Inside Guest-Focused Brand Activations from Brands Like Pepsi and Cupcake Winery