10 Best Ideas of the Week: a Secret Entrance Through a 'Port-A-Party' Restroom, Capital One's Interactive Culinary Map, a Color-Blocked Candy Bar

The 12th edition of the Food Network & Cooking Channel New York City Wine & Food Festival presented by Capital One took place October 10 to 13. For events at Pier 97, attendees were given recyclable “tossware” printed with illustrations of New York. See more: New York City Wine & Food Festival 2019: 25 Event Highlights You Missed From the City's Biggest Culinary Festival

At the Grand Tasting, which housed a majority of sponsor activations, Capital One invited cardholders to share their favorite foods and eats in the city. Food was illustrated on a chalkboard, and guests could also label flags and place them on a map. IMG Live produced the activations. See more: New York City Wine & Food Festival 2019: 25 Event Highlights You Missed From the City's Biggest Culinary Festival

Toyota has brought its culinary- and travel-theme activation to wine and food festivals across the country, and the design of its latest iteration was inspired by chef Maneet Chauhan’s Nashville restaurant Chauhan Ale & Masala House, which opened earlier this year. The activation offered attendees screen-printed tote bags with their choice of two New York-theme illustrations. Nashville-based experiential agency Reach produced and designed the space. See more: New York City Wine & Food Festival 2019: 25 Event Highlights You Missed From the City's Biggest Culinary Festival

The 18th Austin City Limits music festival took place October 4 to 6 and October 11 to 13 in the city's Zilker Park. In the festival’s V.I.P. section, beverage company Bai designed and created a stylish lounge decorated with faux flower petals, a neon sign featuring the hashtag “FlavorLife,” and pastel-colored water bottles. Video opportunities included the Upside Down, which recorded guests as if they were on the ceiling of the lounge. See more: How Brands Maintained an Authentic, Local Vibe at Austin City Limits

Whiskey brand Monkey Shoulder created a speakeasy lounge, produced by Momentum Worldwide, the entrance of which was through the door of a “Port-a-Party.” See more: How Brands Maintained an Authentic, Local Vibe at Austin City Limits

E.L.F. Cosmetics invited media and influencers to preview three new collections on October 2 to 4 in New York. The event, which was produced and designed by Shadow, gave guests 20 seconds to grab products in a frenzied shopping spree. See more: How This Cosmetics Launch Transported Guests Into the "Beauty-Verse"

A color-blocked candy bar from By Robyn Blair was inspired by the brand's new color palettes. See more: How This Cosmetics Launch Transported Guests Into the "Beauty-Verse"

For Ocean Spray and Vineyard Vines’ new partnership supporting Bright Pink, a nonprofit dedicated to breast and ovarian cancer prevention in young women, the two brands debuted a cranberry bog shaped like a whale, made with 15.5 million pink cranberries. The brands invited media and influencers to Beacon’s Bog in Rochester, Massachusetts, in September. Attendees could put on waders and learn about the harvesting process from an Ocean Spray farmer. See more: Why Is This Cranberry Bog Shaped Like a Giant Whale?

McDonald’s kicked off a new concert series in September that brings artists to their hometowns and incorporates a fund-raising element to support local organizations. The debut event took place in Harlem and was headlined by hip-hop artist Teyana Taylor. A step and repeat featured yellow roses draped on a piece of chain-link fence, backed by a sign wall displaying the name of the event and the headliner. Narrative produced and designed the tour. See more: How McDonald's Is Getting Music Lovers to Raise Money for Social Causes

The New York event had a screen-printing station that offered guests T-shirts displaying the McDonald's logo and an illustration of a rose inspired by Taylor's song, "Rose in Harlem." See more: How McDonald's Is Getting Music Lovers to Raise Money for Social Causes