BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: Frozen Motorola Razr Phones, a Dreamy Pajama Party, a Glowing Neon Chandelier

Here’s a look at 10 steal-worthy ideas we spotted this week.

Michele Laufik
November 22, 2019

This week's roundup includes a cosmo cocktail at a sustainable drink competition in New York; frozen phone installations at a Motorola launch party in Los Angeles; glowing palm trees at a company retreat in Miami; and a wavy projection project in Brooklyn.

Insiders at Industria
Insiders at Industria
Event professionals gathered on November 19 at Industria Williamsburg in Brooklyn for an industry showcase, which included catering from Thomas Preti, Pinch Food Design, Creative Edge Parties, and others, as well as an interactive projection mapping “wave room” experience from Wizard Studios (pictured).
Photo: Jean-Pierre Uys Photography
Make It Twice Competition
Make It Twice Competition
On November 19, Pernod Ricard, along with Absolut and Rethink Food, hosted its second annual Make It Twice competition, a sustainable cocktail event, at the NoMad Bar in New York. Rethink Food NYC is a nonprofit organization that recovers excess food to provide low- or no-cost meals to New York City families in need. Pictured: Compost Cosmo by Jane Danger of Pernod Ricard, which included clementine peel-infused Absolut, dehydrated beet, lime cordial, and apple peel-cranberry syrup.
Photo: Courtesy of Pernod Ricard USA
Compass Celebration
Compass Celebration
Real estate company Compass closed out its annual company retreat with a celebration, designed and produced by the Firm, at Mana Wynwood in Miami on November 14. The event featured custom elements including an LED DJ booth, glowing palm trees, and neon cabanas.
Photo: Adi Adinayev
A chandelier made of bright neon rods hung over the center bar.
A chandelier made of bright neon rods hung over the center bar.
Photo: Adi Adinayev
IIDANY’s Color Invasion
IIDANY’s Color Invasion
On November 7, the New York Chapter of the International Interior Design Association (IIDANY) hosted its 17th annual Color Invasion event at New York’s Center415. The architecture and design community gathered at the “Sweet Dreams”-theme party dressed in their pajamas. The theme was inspired by the executive board’s partnership with Pajama Program, a nonprofit organization dedicated to delivering pajamas and books to at-risk children.
Photo: Johnny Wolf Photography
Catering stations included the Bed Buffet, sponsored by ProSpec; Cereal Bar, sponsored by InsideSource (pictured); and Raid the Fridge, sponsored by Framery.
Catering stations included the Bed Buffet, sponsored by ProSpec; Cereal Bar, sponsored by InsideSource (pictured); and Raid the Fridge, sponsored by Framery.
Photo: Johnny Wolf Photography
Enterprise Rent-A-Car’s “Share the Code. Hit the Road” Campaign
Enterprise Rent-A-Car’s “Share the Code. Hit the Road” Campaign
Enterprise Rent-A-Car hosted its second annual “Share the Code. Hit the Road” event with OneRepublic. The concert took place in Pioneertown, California, at Pappy & Harriet’s. The campaign awarded tickets to fans who were selected for their acts of kindness through the band’s Good Life Foundation. Each fan then received three additional codes to share and pay it forward. FlyteVu handled marketing and event production.
Photo: Matt Winkelmeyer/Getty Images
Launch Party for Motorola’s New Razr
Launch Party for Motorola’s New Razr
For the debut of its reinvented Razr phone, Motorola hosted a futuristic relaunch party at the Container Yard in Los Angeles’s Arts District on November 13. The tech brand tapped creative director Willo Perron to produce the buzzy gathering. Huge, two-paned screens—evoking the look of an open flip phone—featured ever-changing graphics during DJ Diplo’s performance.
Photo: Rich Polk/Getty Images for Motorola
Vignettes such as a collection of early-aughts fashion and antiquated mobile phones were frozen in ice.
Vignettes such as a collection of early-aughts fashion and antiquated mobile phones were frozen in ice.
Photo: Photo: Michael Kovac/Getty Images for Motorola
Ice sculptures depicted figures holding 2004's Razr V3 phone. See more: Why Did Motorola Freeze a Bunch of Old Flip Phones?
Ice sculptures depicted figures holding 2004's Razr V3 phone. See more: Why Did Motorola Freeze a Bunch of Old Flip Phones?
Photo: Michael Kovac/Getty Images for Motorola
Latest in Experiential Marketing, Activations & Sponsorships
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
It included an iconic cassette tape photo backdrop.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Them x Destination DC's WorldPride DC Kick Off Event
Experiential Marketing, Activations & Sponsorships
Summer Lovin': See How These Brands Celebrated Romance
Related Stories
The Knot Gala
Experiential Marketing, Activations & Sponsorships
10 Best Ideas of the Week: A Fuzzy Dr. Seuss Experience, the Knot Gala’s Rainbow-Bright Entrance, a Virtual-Reality Wine Tasting
In The Cat in the Hat room, guests can pick up and play with all the objects on the floor. Eventually, as the items are placed into bins, the bins explode, tossing the objects around the room.
Experiential Marketing, Activations & Sponsorships
How a New Dr. Seuss Experience Strikes a Balance Between Interactivity and Instagram-Worthy Settings
The unique kicks were a collaboration between Bulleit, artist Kyle Steed, and Tangible Creative, an industrial design and manufacturing firm.
Experiential Marketing, Activations & Sponsorships
See the 3-D Printed Sneakers This Whiskey Brand Designed
Espolòn Tequila’s Immersive Pop-Up
Experiential Marketing, Activations & Sponsorships
10 Best Ideas of the Week: A Day of the Dead Newsstand, HBO’s Body-Positive Premiere Pop-Up, a Colorful Small Business Installation
More in Experiential Marketing, Activations & Sponsorships
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
Experiential Marketing, Activations & Sponsorships
Summer Lovin': See How These Brands Celebrated Romance
From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.
Them x Destination DC's WorldPride DC Kick Off Event
Experiential Marketing, Activations & Sponsorships
Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
Washington, D.C., is hosting this year’s WorldPride celebration.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From TOMS Shoes, Mattel, Barstool Sports, and More
Here’s a look at some steal-worthy ideas we spotted in May 2025.
Max's 'Mothers of Max' Art Installation
Most Popular
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Brands & Event Pros
Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands
Meet the boundary-pushers, rule-breakers, and big thinkers shaping the future of experiential marketing.
2025 Industry Innovators Article Image Experiential2 B
Experiential Marketing, Activations & Sponsorships
See How Keebler (And Its Elves) Created Some Experiential Marketing Magic
The brand brought its Hollow Tree to life with creative pop-up experiences in three major cities.
Keebler brought its iconic Hollow Tree to life through pop-up experiences in New York, Chicago, and Cincinnati.
Experiential Marketing, Activations & Sponsorships
Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
Experiential Marketing, Activations & Sponsorships
Get a Peek Inside These Star-Studded Beauty Events
Haircare, skincare, and makeup brands, including celeb-founded lines from Beyoncé, Paris Hilton, Selena Gomez, and Serena Williams, connected with consumers through creative activations and recent events.
Chillhouse’s Forever Wear Launch
Experiential Marketing, Activations & Sponsorships
Inside Motorola’s Bold, Multisensory Razr Launch Event
The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.
The launch event for Motorola's new Razr flip phone took place on April 24.
Sponsored
Why Audiences Tune Out & What Experiential Events Do Better
Your audience isn’t bored, they’re underserved.
When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.
Page 1 of 135
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.