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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: HBO’s Pop Art-Inspired Golden Globes Party, a Rooftop Ski Chalet, Hotel Rooms Designed Around Resolutions

Here’s a look at 10 steal-worthy ideas we spotted this week.

Michele Laufik
January 10, 2020

This week's roundup includes HBO’s graphic Golden Globes party in Los Angeles; hotel rooms by Booking.com inspired by New Year’s resolutions in New York; a 1960s-esque ski lodge in Queens; and a Moroccan-inspired benefit in Dallas.

Booking.com’s #BookYourResolution
Booking.com’s #BookYourResolution
To offer travelers New Year’s resolutions help, Booking.com designed 20 hotel room experiences inspired by popular choices. Located at 25 Broad Street in downtown Manhattan at the Broad Exchange Building, the suites are tailored to each resolution with must-have necessities and an assortment of related activities, affirmations, and amenities. Starting on January 13, travelers will be able to reserve two-night stays, beginning January 17 for $20.20. The suites range from one-bedroom to two-bedroom apartments with kitchens and bathrooms. Pictured: The “Be Adventurous” suite, which comes with trapeze lessons, a parkour session, and more.
Photo: Courtesy of Booking.com
Booking.com’s #BookYourResolution
Booking.com’s #BookYourResolution
The “Learn to Dance” suite features a studio with disco balls, plus dance lessons in a variety of styles including jazz, modern, and tap.
Photo: Courtesy of Booking.com
Booking.com’s #BookYourResolution
Booking.com’s #BookYourResolution
The “Read More” suite includes a private tour of a New York library, a meet-and-greet with a published author, a gift bag full of goodies, and more, plus a bed designed to look like a book complete with branded bookmark.
Photo: Courtesy of Booking.com
National Board of Review Awards Gala
National Board of Review Awards Gala
The National Board of Review hosted its annual award gala on Wednesday at Cipriani 42nd Street in New York. The event honored stars including Brad Pitt for best supporting actor; Renée Zellweger for best actress; Quentin Tarantino for best director, and Martin Scorsese, Robert De Niro, and Al Pacino for best film. The tablescapes featured a menagerie of promotional items from nominated films including the creatures from How to Train Your Dragon.
Photo: Kevin Mazur/Getty Images for National Board of Review
WarnerMedia and HBO’s Golden Globes Party
WarnerMedia and HBO’s Golden Globes Party
The WarnerMedia and HBO post-Golden Globes party took place at the Beverly Hilton's Circa55 restaurant and adjacent pool area on Sunday evening. Produced by HBO’s Cindy Tenner and Ashley Covarrubias alongside longtime collaborator Billy Butchkavitz, the event drew around 1,500 people—including casts from Globes winners Succession and Chernobyl. The indoor-outdoor gathering had a circular design theme and a color palette of blush and honeysuckle pink, dove and charcoal gray, and assorted shades of gold. See more: Golden Globes 2020: Event Design Ideas From the Weekend's Biggest Bashes
Photo: Gabor Ekecs
WarnerMedia and HBO’s Golden Globes Party
WarnerMedia and HBO’s Golden Globes Party
The event's circular design pattern continued to the press line. Emerging Entertainment handled audio, while Las Vegas-based DJ J. Bray performed. Slay5 provided the photo activations, and there was a lipstick bar from Charlotte Tilbury. See more: Golden Globes 2020: Event Design Ideas From the Weekend's Biggest Bashes
Photo: Gabor Ekecs
Warner Bros. & InStyle After-Party
Warner Bros. & InStyle After-Party
Warner Bros. Pictures and InStyle magazine hosted their 21st annual post-Golden Globes party in the Beverly Hilton’s Oasis Courtyard. The glamorous event, sponsored by L’Oréal Paris and Secret, drew the likes of Awkwafina, Connie Britton, and Rami Malek. Designers and producers JOWY Productions covered the hotel’s fountain to create one connected space, which took on a mid-century modern, residential-style feel. A palette of rich blues, golds, cream, and white were used to complement a central gold-tiered Deco-style chandelier. See more: Golden Globes 2020: Event Design Ideas From the Weekend's Biggest Bashes
Photo: Gina Cholick
The Runway Chalet at the Pool Bar
The Runway Chalet at the Pool Bar
Now open on the roof of New York's TWA Hotel through the end of February, the Runway Chalet at the Pool Bar boasts an interior reminiscent of a 1960s ski lodge. The pop-up chalet welcomes visitors with toasty vibes thanks to cozy additions like a vintage fireplace and faux fur blankets. The menu from Gerber Group offers seasonal cocktails, traditional sips like hot cocoa and hot toddies, charcuterie boards, cheese fondue, and more. Outside, guests are welcome to take a dip in the infinity pool, which heats up to 95 degrees or higher and overlooks the runways of John F. Kennedy International Airport. See more: 13 Pop-Ups Providing Over-the-Top Holiday Event Inspiration
Photo: Alyssa Meadows
Target Wonderland
Target Wonderland
Target brought back its Wonderland concept in December, bringing the experiential retail store to a space adjacent to Chelsea Market in New York. The immersive pop-up was produced with Wasserman. See more: 13 Pop-Ups Providing Over-the-Top Holiday Event Inspiration
Photo: Courtesy of Wasserman
Two x Two for AIDS and Art Gala and Auction
Two x Two for AIDS and Art Gala and Auction
The 21st annual Two x Two for AIDS and Art 2019 Gala and Auction, which was held in Dallas at the Rachofsky House in October, featured live and silent auctions of contemporary art. Todd Fiscus of Todd Events designed the gala, transforming a geodesic dome into a Moroccan-inspired evening with a palette of muted blue-grays and white, along with modern tablescapes comprised of crystal clear lanterns. The event, which raised $8 million, benefits Amfar's AIDS research initiatives and the Dallas Museum of Art's contemporary art acquisition program. See more: What You Might Have Missed from This Past Season’s Benefits
Photo: Bruno/Snap the Picture
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