As live events and activations make their return, we're bringing you even more inspiration for your own gatherings with our Cool Event Ideas of the Month column, where we round up some of the most creative event ideas we've spotted each month.
Our January 2022 roundup includes a larger-than-life claw machine celebrating RuPaul's Drag Race, a colorful traveling activation for the new Hotel Transylvania film, a pretty-in-pink VIP lounge at the LA Art Show and more.
VH1's 'RuPaul's Drag Race' Claw Machine
Photo: Marie Buck Photography
Amazon Prime Video's 'Hotel Transylvania' Mobile Promotion
Photo: Courtesy of Amazon Prime Video
Amazon Prime Video's 'The Marvelous Mrs. Maisel' Lodge
Photo: Courtesy of Amazon Prime Video
Los Angeles Art Show
Photo: Birdman Photos
David Bowie's 75th Birthday Pop-Up Shops
Photo: Ignacio Linares
iHeartRadio AlterEGO
Photo: Skyler Barberio for iHeartRadio
OREO Cakesters' Blockbusters Takeover
Photo: Courtesy of OREO
e.l.f. Cosmetics Electric Moods Collection Launch
Photo: Courtesy of Shadow
College Football Playoff's Swag Suite
Photo: Andrew Griswold
TBS' 'Go-Big Show' Ride Revamp at Six Flags
Photo: Courtesy of Mirrored Media