Sony BMG and Lyric Team Up at Memphis

Fashion mixed with music at an event in Hollywood that was long on synergy. The party celebrated two launches—a new Sony BMG album, Here & Now, by veteran pop-rockers America, and a new clothing and accessories line called Lyric Culture, which uses song titles and lyrics as decoration (as in “horse with no name” on a miniskirt). The party took place at Memphis on Hollywood Boulevard, where guests sipped specialty cocktails with names like “Lyrictini” and “Ventura Highball.” As models showed off Lyric Culture gear from a stage on the porch in front of the restaurant, band members Gerry Beckley and Dewey Bunnell played 10 old hits, as well as songs from the new album. People’s Revolution handled PR.
Posted 10.19.06