USC students used Heineken grants for music videos, which premiered at the Paley Center along with live concerts.
Photo: Michael Bezjian
Beer and college students have always had a special connection, but at an event at the Paley Center on Thursday, the bond between the two appeared perhaps more productive than usual. It was the premiere for two new music videos, made by grad students at USC's School of Cinematic Arts with grants from Heineken. The beer brand gave two teams of students the chance to direct and edit the pieces with guidance from the bands Rocco DeLuca & the Burden and Low Stars. Both bands also performed at the event. An after-party followed the screenings, with Corso Communications handling production and Strategic Group handling celebrity outreach and some PR.
