BIZBASH CALL SHEET — #449 — Tuesday, 02.19.13
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Compiled today by Beth Kormanik in New York
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1. SPEAKER CLINTON: Looking for a big-name speaker at your next event? Former Secretary of State Hillary Clinton has signed with Harry Walker Agency and will start giving speeches this spring. The agency also represents former President Bill Clinton. Politico: "Industry officials expect that she will be one of the highest paid speakers in the history of the circuit, with fees well into the six figures in the United States and abroad." http://politi.co/VZGl4k
2. BEST MOVIE MARKETING: Getting people to watch movies has resulted in experiential campaigns that are both complex and creative. New York-based creative director Michael English reviews the best efforts, starting with The Dark Knight, the campaign for which had a viral bent and included fake newspapers and cell phones baked into cakes. Ad Week: "It also helped deliver a staggering $1 billion in ticket sales worldwide. And that success massively upped the ante for other marketers. No longer would a mere teaser video be enough to inspire fans to duke it out on message boards." http://bit.ly/Xk0tt5
Here's an upcoming example of movie marketing for Oz The Great and Powerful, which has a March 8 release. Women's Wear Daily: "Selfridges, for example, is planning a Yellow Brick Road and Emerald City-themed shop to fete the film and showcase merchandise designed around it. This includes footwear by Nicholas Kirkwood, whose capsule collection was unveiled Sunday. It features a dramatic scarlet and black bootie; a strappy black sandal; a silvery glitter stiletto with a 3-D ruffle, and a zigzag men’s brogue." http://wwd.us/Yk0YT7
3. GOOGLE INSIDERS: Google is finally sharing what happened at two Glass Foundry events in New York and San Francisco earlier this month. (Mashable says attendees had to sign nondisclosure agreements to attend.) The search giant posted photos from the event on its developer Google Plus page. http://on.mash.to/11R3R69
4. SMART FASHION: Launching at London Fashion Week, Burberry is personalizing its products by embedding digital chips loaded with content about the products. Mashable: "The chips will activate short films to bring the product in question to life, telling the story of its creation, from sketches to runway edits. They will also show video of the customer's name being engraved on metal nameplates—also new this season—that are stitched into the lining of the coats and bags." http://bit.ly/150NwcU
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* INTERNAL NEWS *
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* ABROAD *
UNITED KINGDOM: Protests are events, and events can be protests. That's the starting point for an upcoming symposium from the International Centre for Research in Events, Tourism, and Hospitality at Leeds Metropolitan University. The idea is to bring together activists, non-activists, and academics for a series of workshops, which then will be turned into an e-book. Conference blog: protestsandevents.wordpress.com
* LOCAL NEWS *
BOSTON: The Westin Copley Place has a new vacation package targeted at families and kids. The Kids Vacation Package includes a milk-and-cookies delivery at check-in, a D.I.Y. sundae bar, and a T-shirt tie-dye activity.
The Bon Me restaurant will open February 22. The 16-seat spot in Kendall Square will serve dishes from the Bon Me food truck, including the noodle salad and rice bowl; the venue will also offer catering. http://bit.ly/YwlOk3
CHICAGO: The Music Institute of Chicago will celebrate its 83rd anniversary at its annual gala May 13, this year honoring "the hottest artist on the classical music planet" Lang Lang, as well as prominent philanthropists Kay and Jim Mabie.
Richard Roeper and Billy Dec will host their annual Oscar viewing party on Sunday at Rockit Bar & Gril. The event will benefit After School Matters and will serve appetizers such as parmesan-truffle popcorn and mini black Angus sliders.
The Writers' Theatre WordPlay gala will be at the Four Seasons April 27.
Carlucci Restaurant & Bar will team up with Wedding Guide Chicago to host a wedding expo February 24. The event will take place at Carlucci Restaurant in Downers Grove. 

Cru Kitchen & Bar will host an Oscar viewing party on Sunday with thematic cocktails. The Hushpuppy is spiked sweet tea; the Amour has gin, raspberry, lemon, and egg white.
Deborah Weisenhaus, founder of Art of Imagination, oversaw the design for Meeting Planners International-Chicago Area Chapter's TechCon. The industry meeting takes place today at the Illinois Institute of Technology.
On March 2, the grand opening celebration for E&O Food and Drink in Mount Prospect will double as a benefit for Autism Speaks.
Wicked will return to the Oriental Theatre on October 30; it will play through December 21. Group tickets are now available.
LAS VEGAS: Celine Dion has cancelled a number of Las Vegas shows due to illness. WHAM: http://bit.ly/ZoyEFW
LOS ANGELES: The Beverly Hills Association’s Vintage Bouquet celebrates its 25th anniversary with a special edition of the al fresco food and wine tasting event April 28.
The Special Olympics is said to bring $415 million to the L.A. economy in 2015.
Harry Chandler will talk and present slides and film clips on the surfing history of the Chandler family and from his book, Dreamers in Dream City, on Thursday.
Tonight Bulgari will host a celebration for Elizabeth Taylor’s iconic collection of its jewels. At the Beverly Hills store, the brand will recreate an opulent Roman terrace, with landscape vignettes meant to mimic views of the city and an overall theme meant to evoke 1960s Rome.
Local event listings from Masterplanner: http://masterplanneronline.com/losangeles
NEW YORK: Scheduled for March 20, Fairchild Fashion Media's Menswear Summit will include designer Billy Reid, Gucci's head of digital Courtney Colavita, and blogger Scott Schuman of the Sartorialist.
City Council Speaker Christine Quinn and the mayor's office announced plans to host New York City's first 12-day, five-borough design showcase. Dubbed NYCxDesign, the event scheduled for May 10 to 21 will be bookended by the Frieze Art Fair on Randall's Island and the International Contemporary Furniture Fair at the Jacob K. Javits Convention Center. The initiative was created in the hopes of establishing New York's presence as the design capital of the world.
Local event listings from Masterplanner: http://masterplanneronline.com/newyork
ORLANDO: Book of Mormon highlights the Florida Theatrical Association's Broadway Across America Orlando lineup for 2013 through 2014. The schedule also includes War Horse, Flashdance the Musical, Evita, and Jersey Boys.
TORONTO: The 10th annual United Way GenNext's Rouge, presented by KPMG, is February 28 at the Fifth Social Club.
WASHINGTON: OystersXO, an interactive alternative to a stationary raw bar that sends its servers through a crowd to shuck oysters on the spot, is now available in D.C.
YOUR NEWS: What are you doing? Tell us: [email protected].
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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Joana Mangune, Lauren Matthews, and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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