BIZBASH CALL SHEET — #457 — Friday, 03.01.13
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Compiled today by Beth Kormanik in New York
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1. TWEET RIDE: A digital ad agency will offer free use of bicycles at South by Southwest. The twist? The bikes tweet. Mashable: "The bikes, which will be planted strategically or 'bike bombed' at events during the Interactive portion of the festival, will include GPS devices that will transmit location data to Razorfish's social media team. … In addition to tweeting about their location ('Hey, I'm at the Capitol') the bikes will also talk about the weather and other topics, like Austin's various food trucks." http://on.mash.to/13r7uiW
2. NINETIES NOSTALGIA: The 1990s as an event theme is building as a trend, this time with a costumed event at New York's New Museum. Women's Wear Daily: "Per the invitation, members were instructed to dress in 'Gen-X garb,' and most got into the theme. The bulk of partiers veered more grunge than minimalist with a near-ubiquitous showing of flannel (often tied around the waist), Doc Martens and, for the female partygoers, an oxblood lip. … The theme pervaded the playlist with Eagle-Eye Cherry and Third Eye Blind playing over the speakers and a selection of theme-riffing cocktails at the bar — My So-Called Martini, The OJ, The Clinton, etc." http://wwd.us/WllCYU
3. TINA FEY, OSCAR HOST? Well, turns out the actress and successful Golden Globes co-host is not interested in the gig. Hollywood Reporter: "The issue, she said, is how many wardrobe changes that task would require; having hosted a sweatpants-mandatory Oscars viewing party this year, Fey isn't interested in cycling through dresses throughout one evening onstage." http://bit.ly/144kYgl
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* 10 BEST IDEAS OF THE WEEK *
Here’s a look at 10 steal-worthy ideas we spotted this week, including Seth McFarlane's old Hollywood-inspired Oscars bash, Target's inspiring activation at the ING Miami Marathon, a rose frozen in a giant block of ice at a Miami corporate event, Indian-wedding-style invitations for the Field Museum's ball in Chicago, and more. http://bizba.sh/Z5TFAB
* LOCAL NEWS *
BOSTON: The Boston siblings who own Mei Mei Street Kitchen plan to open a brick-and-mortar restaurant in Brookline this summer. The spot will serve locally sourced Chinese food with creative twists. The food truck will continue to operate, as well as provide catering for meetings, weddings, and events.
Beam Camp's Inventgenuity Festival takes place at Arlington Arts Center this weekend. Geared toward teaching kids about digital technology, the event includes unusual workshops that focus on hand-powered GIFs, origami LED pixels, embroidered emoticons, and LED fortune telling.
Boston's Bridal Bash is April 28 at the Sheraton Boston Hotel Copley Square. Giveaways include wedding bands, photography sessions, and a three-night stay in Riviera Maya, Mexico.
CHICAGO: Hyatt Regency Chicago will unveil a $168 million renovation in April. The refurbished venue has iPad and kiosk check-in, high security, a digital guide to the property, and more new features.
Diffa Chicago's Believe gala will take place on June 8 with a "Red Hot" theme.
The Green Festival will take place at Navy Pier May 18 and 19. It will include D.I.Y. workshops, a kids' green zone, and a "yoga and movement" pavilion.
BellyQ and Haberdash will co-host the "Fashion Rocks" event to benefit Common Threads and the West Loop Community Organization on April 7. The event will have chef stations, passed appetizers, kegged cocktails, and live fashion installations.
Truffle Truffle, a local confectioner that provides corporate gifts, will have green-beer-and-pretzel marshmallows available through March 17.
LAS VEGAS: Las Vegas Sun: "Las Vegas will host an international wrestling event in 2015 that is expected to draw thousands of people to the city and could be one of the last links the sport has with the Olympic Games." http://bit.ly/13VhIUu
LOS ANGELES: Hadley Media produced three branded Sprinter vans for online entertainment company Popsugar this week in New York and Los Angeles. Male models delivered free cupcakes to consumers at high foot traffic locations, as well as to top advertisers. The promotion urged people to upload photos to Instagram with the hashtag #whatyoulove.
Robert Mitchell will be the managing partner for Seasons 52 Santa Monica at Palisades Promenade, slated to open March 28.
Local event listings from Masterplanner: http://masterplanneronline.com/losangeles
MADISON, WISCONSIN: Julie Gallaher is the new director of operations at the Alliant Energy Center.
MIAMI/SOUTH FLORIDA: South Florida Business Journal: "Two starkly different approaches became clear at the latest workshop on redevelopment of the Miami Beach Convention Center, with one group focused on enhancing current buildings, making changes when necessary, and the other focused on reinventing the landscape for open spaces." http://bit.ly/WukcpR
NEW YORK: Foreigner, Nas, O.A.R., and Third Eye Blind will headline the post-game 2013 Mets Concert Series at Citi Field.
Diffa will honor Isabel and Ruben Toledo and Dick Wolf at Dining by Design March 21. The four-day event, held alongside the Architectural Digest Home Design Show, will take place at Pier 94.
Lisa Lori has closed her eponymous public relations firm to write a book and focus on philanthropy.
Local event listings from Masterplanner: http://masterplanneronline.com/newyork
ORLANDO: City2Nite is a new mobile app with information about nightlife events and venues around Orlando.
The Rosen Plaza hotel and the Orange County Convention Center will host a ground-breaking ceremony today for the new Gary Sain Memorial Bridge, which will connect the hotel to the west hall of the convention center. The bridge is being named in honor of Sain, the former C.E.O. of Visit Orlando, who died last May. The bridge is expected to be completed in the fall.
TAMPA: The TradeWinds Island Resorts has named Steve Seeram as a national sales manager.
TORONTO: Taiwanese Canadian SickKids Charity Gala 2013 will take place on April 6 at the Sheraton Centre Toronto Hotel. Tickets include dinner, a mini concert, a SickKids presentation, raffle prizes, and more.
WASHINGTON: Hargrove Inc., the trade show, event, and exhibit company, will announce a restructured exhibits division at the Exhibitor 2013 show. An accompanying "Image Obsession" campaign will showcase its approach to exhibit design and include direct mail and Pinterest boards.
YOUR NEWS: What are you doing? Tell us: [email protected].
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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Joana Mangune, Lauren Matthews, and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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