Now available for events internationally, Scarlett Entertainment's People's Tower activity is an interactive art installation that lets participants construct cardboard replicas of buildings. Groups—such as conventiongoers, meeting attendees, or sales teams—work with French artist Olivier Grossetête as they build the oversize structures using cardboard boxes and tape, recreating local landmarks or iconic buildings. The teambuilding exercise culminates with the tower being toppled.
The People's Tower has already made appearances at United Kingdom events such as the Torquay Festival, where the crowd assembled a version of the English seaside town's clock tower before dismantling it and jumping on the remains.