With new locations in Chicago suburbs Rosemont and Naperville, iFly Indoor Skydiving offers a unique group activity: participants "fly" or float on a column of air that's generated by winds blowing at 75 to 175 miles per hour. Before the activity, all guests take a brief course that covers body positioning and hand signals for flying; they then suit up with helmets, flight suits, ear plugs, and goggles.
Beverage brand Perrier teamed up with street artists JonOne, Kobra, and Sasu to create limited-edition packaging designs. 3dar, an animation studio based in Imperial Beach, California, helped develop the interactive light graffiti wall featured at one of the launch parties, held at the Colossal Paint Warehouse in Brooklyn in September. Guests used an LED-equipped spray can to "paint" on the warehouse wall; the artwork was revealed as the guest moved across the canvas.
