Beverage brand Perrier teamed up with street artists JonOne, Kobra, and Sasu to create limited-edition packaging designs. 3dar, an animation studio based in Imperial Beach, California, helped develop the interactive light graffiti wall featured at one of the launch parties, held at the Colossal Paint Warehouse in Brooklyn in September. Guests used an LED-equipped spray can to "paint" on the warehouse wall; the artwork was revealed as the guest moved across the canvas.