At the Event Innovation Forum—Los Angeles on June 19, Brett Hyman discussed how he landed his event marketing and production agency on Inc.'s 2012 list of the country's fastest-growing companies. During the session at the Los Angeles Convention Center, the president of Los Angeles–based Night Vision Entertainment shared his strategies for expanding a business in the event and meeting industry, including how to build contacts with every job, analyze core competencies, identify weaknesses, and drive sales.
Here's a look at some of Night Vision Entertainment's biggest events, including Seth MacFarlane's Oscar party, the activation for Beats by Dre at C.E.S., and Chevrolet's two-day event at Coachella.
Mixing old Hollywood glamour with nods to contemporary design, the Oscars party included installations by artist Mr. Brainwash.
After hosting this year's Academy Awards, Seth MacFarlane hosted an after-party at the Lot in West Hollywood, produced by Night Vision Entertainment. The centerpiece of the event was a 30-foot chandelier and 72-piece orchestra, which played on stage under a dome meant to evoke the Hollywood Bowl.
Even the backdrop for a charcuterie station at Seth MacFarlane's Oscars event was given a dramatic look with a wall of paper flowers.
After producing an activation for Chevrolet at Coachella last year, Night Vision Entertainment returned to the California music festival to build a two-day event at a private ranch dubbed Volt Valley at the Mirage. The promotion for the automotive brand's hybrid car included a zip line for guests.
Naturally the centerpiece of the Coachella shindig was the carmaker's vehicle. Attendees also had a Patrón-branded hot-air balloon that offered chilled shots of XO Café.
Night Vision Entertainment created an off-the-floor experience for Beats by Dr. Dre and its distributors worldwide at this year's run of the Consumer Electronics Show in Las Vegas. The event included the unveiling of the new in-store pop displays.
The C.E.S. activation included a private conference for 300 guests at the Aria Hotel, a one-hour show featuring videos and presentations by Beats by Dr. Dre president Luke Wood, chief marketing officer Omar Johnson, and other key executives, followed by a cocktail party. A second event took place at the Tower Suites within the Encore hotel, where Night Vision built out a room to showcase how the brand's new Pill speakers are made and another room as a two-story suite with eight separate breakout spaces for meetings.
Night Vision Entertainment turned an airplane hanger at the Orlando Executive Airport into a sleek, branded lounge for Adidas during the 2012 N.B.A. All-Star Weekend. As the design of the event was based around light, the producers illuminated the exterior of the venue with a projection of the sportswear brand's logo.
In an unusual take on a chandelier, Night Vision Entertainment hung 22 pairs of Adidas all-white Superstar shoes in a spiral pattern.
Last year, Night Vision Entertainment worked with the Fox creative services team to create a giant 40- by 60-foot glass theater at the Hollywood & Highland Center. The structure was designed to fete the 500th episode of The Simpsons, inviting fans to break a Guinness World Record by watching 500 continuous episodes of the show.
