Canadian fashion designers showcased intricate garments at a fashion show with a (somewhat major) twist. Held at the Carlu, the 11th annual White Cashmere Collection on September 30 sent toilet-paper-clad models down a runway to raise money for the Canadian Breast Cancer Foundation.
Throughout its run, the fashion show has featured the work of some 125 Canadian designers, and it serves as a reminder of White Cashmere's commitment to raising funds for breast cancer research. "The White Cashmere Collection is a true showcase for Canada's best design talent and this year, we are honored to shine a spotlight on our country's future generation of design trendsetters," said Nancy Marcus, corporate vice president of consumer marketing at White Cashmere parent company Kruger, in a press release. "The White Cashmere Collection is one of the world's longest-running, most successful corporate social responsibility programs."
For this year's event,15 artists—chosen by designers who had participated in past shows—stitched up looks using bathroom tissue from the brand. At the show, Canadian fashion photographer Koby Inc. shot the 15 designs, and the portfolio is now displayed at Cashmere.ca and on Facebook. On the social media site, users can vote for their favorite design through November 10. White Cashmere will donate $1 for every vote (up to $10,000) to the Canadian Breast Cancer Foundation.