Who's going green, we ask? IMG just announced that the twice-yearly Mercedes-Benz Fashion Week at Culver City's Smashbox Studios will focus on going green in October, emphasizing sustainability as well as eco-friendly fashions and designers. The event will also reduce its impact on the environment,
including adjustments to the production of the shows and materials used. Title sponsor Mercedes-Benz will bolster this message by
highlighting its latest clean diesel technology, Bluetec.
And the green initiatives keep coming: This week alone, we also received news that Kinetic Lighting and Signature Inc. have both added eco-friendly options for events, both of which are available now. Signature's "Simply Green" line of rentals is made from 95 percent recycled materials, and Kinetic's program replaces regular fixtures with LED lights and eliminates the need for copper-heavy power cable, large dimming equipment, and wasteful color filters.
