Actors stopping traffic near Herald Square
Photo: Jemal Countess
A recent Ray-Ban marketing stunt did more than get attention—it also riled a reader. Yesterday we got this response to our story about the July 1 promotion, which had 100 sunglasses-clad actors standing in the street just south of Herald Square for 20 minutes to draw attention to a Ray-Ban billboard:
Having read the article, it actually made me angry.
In a day when gas is a precious commodity, it seems like this promotion ignored this fact, forcing people to sit idol burning gas in a city where people already spend enough time sitting in traffic.
And in a time of people and companies trying to reduce their carbon footprints, it appears Ray-Ban didn't seem to care too much about the environment either.I have discussed this with several friends and colleagues, and they seem to agree that this was a promotion done in poor taste. It could have been executed differently to accomplish the same goal, and still been clever.
The reader also pointed out that a few days after the stunt, a group of New York taxi drivers proposed a $1 fuel surcharge on fares.
So what do you think? Let us know at [email protected].
Having read the article, it actually made me angry.
In a day when gas is a precious commodity, it seems like this promotion ignored this fact, forcing people to sit idol burning gas in a city where people already spend enough time sitting in traffic.
And in a time of people and companies trying to reduce their carbon footprints, it appears Ray-Ban didn't seem to care too much about the environment either.I have discussed this with several friends and colleagues, and they seem to agree that this was a promotion done in poor taste. It could have been executed differently to accomplish the same goal, and still been clever.
The reader also pointed out that a few days after the stunt, a group of New York taxi drivers proposed a $1 fuel surcharge on fares.
So what do you think? Let us know at [email protected].
