BIZBASH CALL SHEET — #207 — Friday, 02.24.12
Compiled today by Jana Schiowitz and Anna Sekula in New York
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TODAY'S CALENDAR: Canadian International Autoshow continues in Toronto, South Beach Wine and Food Festival continues in Miami
SUNDAY: N.B.A. hosts All-Star Game in Orlando, Academy Awards take place in Los Angeles
* INCOMING *
1. OLYMPIC SEND OFF: The theme for the closing ceremony of this summer’s London Olympics is "a Symphony of British Music," with classical composer Edward Elgar and Adele set to perform. The London Symphony Orchestra will also provide music for the August 12 show. Other unconfirmed performers include the Rolling Stones, Paul McCartney, and the Spice Girls. Billboard: "Designer Es Devlin said the show, which will include 3,500 performers, would be a visual extravaganza drawing on icons of British art and design."
http://bit.ly/xhvk5K
2. OSCAR DICTATE: After originally banning Sacha Baron Cohen from the Oscars because he planned on dressing up as his character from his upcoming movie "The Dictator," a spokesperson from the Academy of Motion Picture Arts and Sciences said that Cohen is now allowed to make an appearance, but his character isn't. The Hollywood Reporter: "Still, the Academy is making it clear that Cohen is not welcome to use the red carpet as a platform for a promotional stunt for his upcoming movie ‘The Dictator,’ and other sources say the threat of booting him became more substantial on Wednesday."
http://bit.ly/zBkdf3
3. P&G COST-CUTTING: Procter & Gamble is cutting more than $10 billion over the next five years, which will directly impact external marketing efforts and jobs. Ad Age: "The cost-cutting aims to streamline P&G to compete amid slow growth in developed markets and aggressive expansion in developing markets, such as expanding its toothpaste brands, including Oral-B and Crest, to just about every country in the world except Japan, Korea and Pakistan, by 2015."
http://bit.ly/zsKfQ8
4. FACEBOOK'S NEW ADS: The social media platform's new ad formats allow users to respond to the content and share that with their social network. Fast Company: "It is saying that ads based on content, rather than messaging, have a better chance of hitting home, and that ads involving tacit endorsements from the people you know have a better chance of capturing your attention."
http://bit.ly/zqxdSn
5. PEPSI'S SNACK MARKETING BOOST: The company is increasing its advertising and marketing on its snack business by 35 percent. This announcement comes after Pepsi revealed that it will boost marketing for its beverage division by up to $600 million this year. Ad Age:
http://bit.ly/x1igpG
* NEW APP *
On Thursday, ATIV Software released a new version of EventPilot for event and meeting planners that allows for the navigation of conference schedules while offline.
http://bit.ly/hc6PzS
* LOCAL NEWS *
COAST TO COAST: Whole Foods Market will stream its hour-long parmigiano reggiano celebration with recipes, pairing tips, storage, and handling information live February 27.
http://bit.ly/y2YvTU
BOSTON: The Boston Preservation Alliance will host its auction and gala at the State Street Pavilion in Fenway Park April 4. The Alliance will be celebrating the 100-year anniversary of Fenway Park. Fenway News:
http://bit.ly/zH0i6G
Sam Adams will launch a new beer in conjunction with the Boston Marathon. Dubbed Samuel Adams Boston 26.2 Brew, the drink will be available at marathon events and at some bars and restaurants along the route. Eater:
http://bit.ly/ww5UCC
CHICAGO: The Committed Wedding Event presented by the Chicago Green Wedding Alliance is Sunday at Greenhouse Loft. Vendors include City Provisions, ADH Meetings and Events, and Tweedle Press.
Kinky Boots, a new musical by Harvey Fierstein and Cyndi Lauper, will have its pre-Broadway world premier in Chicago this fall. Group tickets are now available.
http://bit.ly/agu9W
Entries are being accepted for the 11th annual N.I.C.E. Awards, which recognize Chicago area members of the National Association of Catering Executives and ISES for their accomplishments within the special events industry. Email Jill Zugaj at [email protected] for more information.
For information on the Chicago Red Dress Party, here's the correct Web address:
http://bit.ly/gk3BG8
LAS VEGAS: Jennifer Bradley is a new PR account executive at SK&G. She was formerly with Preferred PR.
Carlos Santana will begin a two-year run of performances, known as "An Intimate Evening with Santana: Greatest Hits Live—Yesterday, Today & Tomorrow," in the specially reconfigured House of Blues at the Mandalay Bay Hotel beginning in May.
Organizers of Keep Memory Alive’s Power of Love gala held February 18 at MGM Grand Garden Arena tallied the evening's donations and announced it raised more than $11 million for the Cleveland Clinic Lou Ruvo Center for Brain Health and the Muhammad Ali Center.
LOS ANGELES: Enhanced Online News: "Los Angeles welcomes its first citywide convention of 2012 when the College Art Association... hosts its centennial conference February 22-25. The four-day gathering is expected to draw more than 5,000 attendees resulting in nearly 7,458 total room nights shared among the JW Marriott at L.A. Live, the Westin Bonaventure Hotel & Suites, the Millennium Biltmore, and the Figueroa Hotel with an expected $6.7 million citywide economic impact."
http://bit.ly/yHL8cs
KSL Resorts, which is based in La Quinta, appointed Michael Aylmer as mid-Atlantic regional director of sales. Aylmer will be based in Richmond, Virginia.
MIAMI/SOUTH FLORIDA: A visit from President Obama, N.B.A. game between the Miami Heat and New York Knicks, and the South Beach Wine and Food Festival tied up traffic yesterday. The Miami Herald:
http://bit.ly/wxviSx
The "Toes in the Sand Shrimp Boil on the Beach" fund-raiser is April 2 at Lauderdale Surf Club. Proceeds from the event will benefit the Angel's Pediatric Heart House.
MILWAUKEE: Market American Insurance Company, a wedding and event insurance provider, is donating a collection of formal dresses to the Cinderella Project Mke, a program that collects and donates prom and bridesmaid dresses to those in need.
NEW YORK: Hornblower Canada will replace Maid of the Mist Company as the boat tour operator for Niagara Falls. Reuters:
http://reut.rs/xIl72j
The New-York Historical Society is launching a summer beer exhibit and the Starr Restaurant Organization will run a concession offering visitors local craft beers. Grub Street:
http://bit.ly/wcjLDC
Koi Group is opening its second location in New York this summer at the Trump Soho.
Nicole Alexander has been named director of events for Viacom Entertainment Group. Previously, Alexander served as executive producer for theater and large-scale music events with clients including Absolut, Google, NBC Universal, and Mercedes-Benz.
The Girl Scouts organization is launching pop-up shops around the city March 13 through May 3. Gothamist:
http://bit.ly/AEoOUN
The 4,000-square-foot Solo Event Space is open on the ground floor of the Setai Wall Street.
ORLANDO: N.B.A. executives say All-Star Weekend 2012 will be the most digitally and socially connected All-Star function to date. Mashable:
http://on.mash.to/ArxpKV
Orlando-based Ice Magic opened an office in Las Vegas to serve as the company's West Coast hub. The facility houses Ice Magic's Totally Mod furniture line.
TORONTO: Food Truck Eats and the Toronto Underground Market have partnered to host a Street Food Block Party May 5 at the Evergreen Brick Works.
http://on.fb.me/y8pfBg
The Corus Entertainment Building is hosting a site tour and reception for event planners February 29.
WASHINGTON: More than 150 people are expected to attend a fund-raiser tonight at the residence of the ambassador of the Netherlands. The event will raise money for the Aschiana Foundation, which provides food, healthcare, and literacy and vocational training to street children in Afghanistan.
Station 4 is hosting an Oscar party Sunday night with drink specials including the "red carpet mimosa."
Jose Andres' Jaleo in Penn Quarter will close for renovations February 26 and reopen the week of March 26. Spanish architect Juli Capella is designing the makeover, which will give the 20-year-old restaurant a more modern look. To generate buzz for the reopening, customers who post a picture of themselves in front of Jaleo's flamenco dancer on Facebook and tag Jaleo Tapas Bar will get a free pitcher of sangria and be entered to win a private brunch for 50 friends.
In related news: Chef Jose Andres is hosting the 40th annual Sofi Awards at the Summer Fancy Food Show June 18.
YOUR NEWS: What are you doing? Tell us: [email protected].
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Jana Schiowitz and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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