How to Use the Web to Increase Your Event Attendance

January 18, 2018

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88% of consumers gather information online before purchasing a product or service. When someone discovers your event online, what will they learn? If your event’s online presence doesn’t convince them to attend your event, your attendance will suffer. Your event brand and the experience you’ve worked so hard to create are the core of your success. If you don’t communicate it accurately online, interested eventgoers won’t know your event is worth attending.

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How Higher Tariffs Are Impacting the Event Industry

As of press time, both the Palisades and Eaton fires were almost 100% contained.

The Case for Hosting Events in Los Angeles Right Now

Sometimes, leaning into the season through cozy, winter-inspired decor can add a natural warmth to your event design. For a corporate holiday party held in December 2023, Sterling Engagements created a stylish wintry retreat in a lodge-like setting. The space featured snow-dusted trees, serene blue lighting inspired by the winter sky, and a color palette complemented by shimmering metallics that were designed to catch the light. The centerpiece of the festive gathering was the plaid dance floor and eye-catching ceiling installation, which mixed different mediums including winter greens, pine cones, starbursts, and more. Florals furthered the whimsical, wintry theme.

20 Toasty Tips for Keeping Guests Warm at Winter Events

Hannah Johnson of Perennial Zero Waste has consulted on waste management for REI events since 2019.

How REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From It

How Higher Tariffs Are Impacting the Event Industry

Event profs weigh in on this hot economic topic and share how the increased costs are affecting their businesses.

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Opinion & Experts

The Case for Hosting Events in Los Angeles Right Now

Local event professionals share how the wildfires have impacted their events—and why bringing productions to Los Angeles right now is safe and more important than ever.

As of press time, both the Palisades and Eaton fires were almost 100% contained.

20 Toasty Tips for Keeping Guests Warm at Winter Events

Discover how to infuse warmth into your event—without sacrificing style and creativity.

Sometimes, leaning into the season through cozy, winter-inspired decor can add a natural warmth to your event design. For a corporate holiday party held in December 2023, Sterling Engagements created a stylish wintry retreat in a lodge-like setting. The space featured snow-dusted trees, serene blue lighting inspired by the winter sky, and a color palette complemented by shimmering metallics that were designed to catch the light. The centerpiece of the festive gathering was the plaid dance floor and eye-catching ceiling installation, which mixed different mediums including winter greens, pine cones, starbursts, and more. Florals furthered the whimsical, wintry theme.

How REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From It

Waste management is a major part of the outdoor retailer's sustainable event practices.

Hannah Johnson of Perennial Zero Waste has consulted on waste management for REI events since 2019.

Does Your Event Need a Custom Scent?

The right aroma can enhance your event’s atmosphere and leave a lasting impression—without overpowering your attendees.

How to Use Scents at Events

18 Fun Ways to Keep Guests Cool at Outdoor Events

From misting stations to cooling towels, these creative (and often unexpected!) ideas can help your event guests beat the heat this summer.

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

See Inside This High-Tech, Multisensory Experience from Don Julio

Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit

Take insights and inspiration from the grand opening of The Executive Hangar, a new venue in Fullerton, Calif.

'Tap into travel,' Borunda advises of hosting inside an airplane hangar. 'Hosting an event at a hangar opens doors to many fun themes. Lean into the obvious aviation or travel themes, and decorate with planes and helicopters. Other fun themes can be ‘launch’ parties; milestones ‘reaching new heights’; or anything that can be a fun play on words in relation to planes, helicopters, or the hangar.'

How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest

We spoke with the production team behind the Las Olas Wine & Food Festival to talk strategy—along with all the food, beverage, and activation highlights.

The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.

Q&A: Inside the Record-Breaking Sustainability Efforts at This Year's Mardi Gras

Through its new Recycle Dat! initiative, New Orleans managed to divert over 10 tons of waste from landfills during last month's citywide celebration.

Mardis Gras 2024 Sustainability Efforts

9 Tips for Effectively Repurposing Event Content

Events and conferences can be a treasure trove of content that, if used wisely, can keep your audience engaged all year. Here's how to repurpose content effectively.

Tips for Repurposing Event Content

10 Tips on How to Optimize a Private Dining Room for Events

From Miami to San Diego, we spoke with 10 event professionals about what to look for in a private dining room when planning your next event.

At Twenty-Eight Atlantic at Wequasset Resort & Golf Club on Cape Cod, the private dining room's focal points are its floor-to-ceiling windows that offer views of Pleasant Bay.

9 Ways to Minimize Travel-Related Delays to Your Event

According to the Bureau of Transportation Statistics, 20.8% of flights have been delayed so far in 2023. Here's how to keep unexpected travel woes from ruining your event.

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