Production & StrategyStrategySocial MediaMay 17, 2013Esteban Contreras is director of strategy for Sprinklr. He is also the author of the book Social State: Thoughts, Stats and Stories about the State of Social Media in 2013, and a former social media manager for Samsung.Photo: Courtesy of SprinklrLatest in StrategyStrategyQ&A: Inside the Record-Breaking Sustainability Efforts at This Year's Mardi GrasStrategy9 Tips for Effectively Repurposing Event ContentStrategy10 Tips on How to Optimize a Private Dining Room for EventsStrategy9 Ways to Minimize Travel-Related Delays to Your EventRelated StoriesStrategySee Real-Life Pinterest Boards at This Bridal EventStrategyBizBash IdeaFest Los Angeles to Offer Hands-On WorkshopsStrategy3-D Glacier Melts Over Dance FloorStrategySocial Media