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  1. Production & Strategy
  2. Strategy

Social Media Engagement

October 27, 2014
At the Veuve Clicquot Polo Classic, an eye-catching “living hashtag” comprising succulents spelled out the event name.
At the Veuve Clicquot Polo Classic, an eye-catching “living hashtag” comprising succulents spelled out the event name.
Photo: Claire Barrett Photography
The Museum of Modern Art’s annual Party in the Garden in New York in 2013 had a modern, tropical motif. Accordingly, the arrivals backdrop included plenty of greenery, which was accented with logos from MoMA and sponsor Cartier.
The Museum of Modern Art’s annual Party in the Garden in New York in 2013 had a modern, tropical motif. Accordingly, the arrivals backdrop included plenty of greenery, which was accented with logos from MoMA and sponsor Cartier.
Photo: Nadia Chaudhury/BizBash
At the Kohl's Launch of Juicy Couture, an elaborate press wall of roses was inset with a sparkling logo. The event took place at the John Lautner-designed Sheats-Goldstein residence in Los Angeles in September.
At the Kohl's Launch of Juicy Couture, an elaborate press wall of roses was inset with a sparkling logo. The event took place at the John Lautner-designed Sheats-Goldstein residence in Los Angeles in September.
Photo: Angela Weiss/Getty Images for Kohl's
PopSugar & ShopStyle's Cabana Club
PopSugar & ShopStyle's Cabana Club

The hosts' names decorated the hotel's existing privacy hedging, which was visible from the street entrance.

Photo: Mike Windle/Getty Images for Popsugar
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Nearby bakery Bunnie Cakes, known for its vegan, gluten-free, and sugar-free desserts, built a playful spread featuring balloons and cupcake towers with Scrabble letters that spelled 'Vegan.'
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Event profs weigh in on this hot economic topic and share how the increased costs are affecting their businesses.
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