
At the Veuve Clicquot Polo Classic, an eye-catching “living hashtag” comprising succulents spelled out the event name.
Photo: Claire Barrett Photography

The Museum of Modern Art’s annual Party in the Garden in New York in 2013 had a modern, tropical motif. Accordingly, the arrivals backdrop included plenty of greenery, which was accented with logos from MoMA and sponsor Cartier.
Photo: Nadia Chaudhury/BizBash

At the Kohl's Launch of Juicy Couture, an elaborate press wall of roses was inset with a sparkling logo. The event took place at the John Lautner-designed Sheats-Goldstein residence in Los Angeles in September.
Photo: Angela Weiss/Getty Images for Kohl's
PopSugar & ShopStyle's Cabana Club

The hosts' names decorated the hotel's existing privacy hedging, which was visible from the street entrance.
Photo: Mike Windle/Getty Images for Popsugar