Production & StrategyStrategySocial MediaFebruary 29, 2016Pancake artist Nathan Shields of Saipancakes created more than 70 pancake portraits during the event.Photo: Courtesy of IHOPLatest in StrategyStrategyHow to Shut Down a Major City Strip for a Single-Day Food and Wine FestStrategyQ&A: Inside the Record-Breaking Sustainability Efforts at This Year's Mardi GrasStrategy9 Tips for Effectively Repurposing Event ContentStrategy10 Tips on How to Optimize a Private Dining Room for EventsRelated StoriesStrategyInside TED's Unconventional App StrategyStrategy5 Ways to Incorporate Emoji Into EventsStrategy10 Tips for an Effective Sponsorship StrategyStrategySocial Media Engage Ideas