Digital natives—millennials and Gen Z—and the popularity of social media continue to influence the cultural conversation and are changing how brands communicate. So it's no surprise the language used by companies to reach consumers is more visual than ever before, with emoji a growing component of marketing efforts. The Oxford University Press even chose an emoticon—the "face with tears of joy" emoji—as the Oxford Dictionaries 2015 word of the year. Here's a look at how events and meetings can incorporate emoji into an experience in a variety of stimulating ways, from audiovisual production to catering.
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5 Ways to Incorporate Emoji Into Events
Event hosts can engage guests at live experiences by using the icons in catering, decor, and other physical elements.
2. Make Them Edible
Photo: Courtesy of Eleni's Cookies
1. Create Your Own
Photo: Courtesy of Swyft
3. Blend Them Into the Decor
Photo:Â Paige Jones
4. Turn Them Into Custom Takeaways
Photo:Â Nadia Chaudhury/BizBash
5. Project Them Larger Than Life
Photo: Silvia Mautner