Simon G Jewelry touted the launch of its sustainable line of jewelry to benefit Global Green USA at its musical Summer Soiree under the stars at the Venetian pool on June 5. The party coincided with the huge international retail jewelry show JCK at the hotel, helping Simon G to draw some 700 jewelry retailers, sales associates, celebrities, and hotel executives.
For the invitation-only soiree, the Venetian cleared the deck of normal poolside accoutrement and gave the reins to LTeventions to bring in 30 highboy tables with white spandex tablecloths tied with satin, 20 lowboys with brown chairs with satin ties (there were touches of brown and blue, Simon G’s signature colors, throughout the area), and white leather couches. All were strategically arranged in front of a large stage with TV monitors on each side that the hotel constructed just for the event. Taking the stage for performances were Robin Thicke, Jessica Lowndes, Dr. Hollywood, and CJ Goldner. Melissa Rycroft of The Bachelor and Dancing With the Stars hosted.
There were also two pool performances during the evening by young women dressed in white costumes doing ballet moves in huge plastic bubbles floating on the water. The performers were carefully monitored by Best Agency—they could only spend about 15 minutes at a time inside the bubbles without running out of oxygen.
As all this went on around them, guests—including celebrities Finola Hughes, Nikki Reed, Gilles Marini, Krysten Ritter, Emily VanCamp, and Warren Sapp—took in a cool buffet of antipasto, soup, pasta salad, cheeses, fruit, skewers of teriyaki chicken and beef, and desserts, all from the Venetian’s brand new Timpano Tavern by E-Brand restaurant group. A softly lit Tornado bar offered drinks.
“We reached out to the performers and celebrities who are Simon G jewelry wearers or enjoy the Venetian and Palazzo, or who are strong supporters of Global Green U.S.A.,” said Simon G director of marketing Brooke Brinkman. “Many of the owners of the jewelry retail stores who were there are middle-aged, but their sales associates are younger. So the demographic of the performers and celebrities helped us connect with the sales associates and get our message out about Simon G and Global Green.”
