Production & Strategy: Page 16

Experiential Marketing, Activations & Sponsorships
VidCon 2024: The Clever Booths, Lounges, and Parties That Grabbed Attention This Year
See how brands like YouTube, TikTok, Instagram, and Disney+ impressed a crowd of 55,000 savvy digital creators.
YouTube's Sports-Themed Lounges
Experiential Marketing, Activations & Sponsorships
See How Bustle’s Latest Event Aimed to Spark Joy Among Attendees
Bustle B.Happy featured a lineup of panels that spotlighted beauty tips, happiness hacks, and mental well-being, as well as brand activations and giveaways.
Scotty Cunha, Donni Davy, and Krista Williams chatted during the 'Beauty, Inside Out Founders Panel.'
Experiential Marketing, Activations & Sponsorships
Why This Miami Shopping Destination Is Bringing High-End Brands on the Road
The Bal Harbour Shops Access Pop-Up aims to introduce luxury retail to unexpected, underserved markets as well as bring the South Florida shopping experience to a larger audience.
The Bal Harbour Shops Access Pop-Up tour kicked off in Raleigh, North Carolina, and is right now wrapping up an eight-week stay in South Walton, Florida.
Event Production & Fabrication
Match Made in Montauk—See How CeraVe Pulled Off This Overnight Influencer Event
CeraVe looked to CNC Agency to craft a two-day event chock full of educational touchpoints and experiential moments.
Gurney’s played host to a CeraVe Farmers Market throughout the event—where guests were invited to grab a tote and stock up on beach essentials. There were also Stoney Clover Lane travel pouches and a custom embroidery station courtesy of Klein Designs on site to craft a memorable keepsake.
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
From misting stations to cooling towels, these creative (and often unexpected!) ideas can help your event guests beat the heat this summer.
At Lollapalooza 2019, Pepsi offered shade under a giant prop rainbow. Guests could also swing under cloud-shaped balloons. See more: Lollapalooza 2019: Inside Guest-Focused Brand Activations from Brands Like Pepsi and Cupcake Winery
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2024: 60+ Ways Brands Stole the Show at the Creativity-Packed Festival
Discover how Pinterest, Meta, LinkedIn, TikTok, Spotify, Netflix, and other big brands dazzled attendees at this year's Cannes Lions International Festival of Creativity.
The colorful, immersive space invited attendees to step inside a real-life version of the platform, emphasizing its ability to take users from inspiration to action.
Most Popular
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Innovators
Industry Innovators 2025: Netflix
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Opinion & Experts
Top Trending Stories on BizBash: June 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Canva Create 2024, the graphic design platform's largest event to date, took place on May 23 at Hollywood Park, home to SoFi Stadium and the 6,000-seat YouTube Theater. Read our behind-the-scenes coverage here.
Experiential Marketing, Activations & Sponsorships
6 Creative Ways Brands Used the Sky as Their Canvas
From drone shows to punchy banners, see how brands made an impact by making everyone look up.
'House of the Dragon' Vhagar the Dragon Wrapped Around the Empire State Building
Experiential Marketing, Activations & Sponsorships
32 Cool Event Ideas You May Have Missed From Hello Sunshine, Expedia, Crown Royal, and More
Here’s a look at some steal-worthy ideas we spotted in June 2024.
Chantecaille Airstream Studio
Brands & Event Pros
Industry Innovators 2024: 10 Brands That Master Experiential Moments
From a tech giant to a luggage startup, these companies have demonstrated creativity, cleverness, and an overall coolness with their activations, events, and experiences.
Industry Innovators2024 Brands Article Article Image
Experiential Marketing, Activations & Sponsorships
Gov Ball 2024: See 20+ Activations From New York's Hottest Music Fest
Brand activations showed up and showed out at this year’s Governors Ball Music Festival from the likes of the NBA, Supergoop, Rakuten, Dunkin’, and more.
Aviator Nation
Experiential Marketing, Activations & Sponsorships
Pride Month 2024: A Look at Events Celebrating the LGBTQIA+ Community Around the U.S.
Find out what you might have missed during this monthlong series of events and what’s still to come.
Drag Queen Story Time
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