Production & Strategy: Page 9

Event Production & Fabrication

Winners of BizBash's 12th Annual Event Experience Awards

You submitted, and our advisory board selected! Here are the winners of BizBash's 12th annual Event Experience Awards (EEAs).

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Experiential Marketing, Activations & Sponsorships

How This Skincare Brand Activation Made Waves (Literally) with Its Water-Focused Design

Blue hues, curated treatments, and a touch of tech turned a minimalist space into a hydration haven for PCA Skin.

One of the event's major touchpoints was this curated display of PCA Skin’s hero hydration products.

Experiential Marketing, Activations & Sponsorships

‘Tis the Season: 8 Inspo-Filled Holiday Pop-Ups That Caught Our Eye

Nothing gets BizBash in the holiday groove like a festive pop-up.

Somewhere Nowhere NYC's Winter Wonderland Party

Event Production & Fabrication

How Vulture Festival Created More Space for This Year's Popular Programming

The pop-culture-loving event took over nya EAST for two days and brought the brand's editorial voice to life.

One of the most popular events from this year's Vulture Festival was a conversation with Paris Hilton and Nicole Richie. The reality TV duo promoted their upcoming Peacock original series, Paris & Nicole: The Encore. Attendees were encouraged to dress in their favorite Paris-and-Nicole-Y2K-inspired attire.

Experiential Marketing, Activations & Sponsorships

All This Mariah Carey Pop-Up Wants for Christmas Is You

The multicity experience from Virgin Hotels celebrates the 30th anniversary of the singer’s timeless classic “All I Want for Christmas Is You.”

Attendees can pose for photos with a life-size cutout of Carey at each location.

Event Production & Fabrication

Get the Scoop on This Italian Food Brand’s Debut in This Year’s Macy’s Thanksgiving Day Parade

Rao’s Homemade is joining the annual festivities with its Pasta Knight float.

The “Pasta Knight” float concept will feature a knight in shining armor and a fire-breathing dragon (with, yes, real fire), complete with a medieval backdrop laced with pasta and sauce accents.

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

Opinion & Experts

Top Trending Stories on BizBash: November 2024

Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.

Google Cloud Generate, one of this year's most innovative meetings, featured five immersive worlds where AI, interactive experiences, and a gamified AR mascot drove dynamic learning and real-time engagement. See who else made the list here.

Experiential Marketing, Activations & Sponsorships

33 Cool Event Ideas You May Have Missed From Lexus, Zappos, Nike, and More

Here’s a look at some steal-worthy ideas we spotted in November 2024.

Host Lopez welcomed guests of the gala as they entered the immersive space, which had cinematic scenery stemming from the creative vision of Oscar-winning production designer Eugenio Caballero. During the dinner, attendees were treated to a performance of the traditional Día de Muertos folk song “La Llorona” by Isabela Merced, and a special dance performance by former Dancing with the Stars dance partners Xochitl Gomez and Val Chmerkovskiy. Grammy winner Miguel performed at the after-party, and guests watched a montage of loved ones lost during “Remember Me” from the Academy Award-winning film Coco. CAA Latino served as the event’s agency partner.

Brands & Event Pros

Call for Nominations: BizBash's 2025 40 Under 40

BizBash is highlighting the impressive industry leaders who have made an early mark on the meeting and event industry—before celebrating their 40th birthday.

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Event Production & Fabrication

Meet the Finalists for the 12th Annual BizBash Event Experience Awards

The 12th annual BizBash Event Experience Awards (EEAs) highlight the best in live, destination, hybrid, and virtual events—from gifting and catering to production and more.

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Experiential Marketing, Activations & Sponsorships

This Skincare Brand Took Guests on a Multisensory Journey Through Its 10-Year History

Fans got a taste of Glow Recipe’s past, present, and future at this eclectic, night market-inspired celebration of skincare and Korean culture.

“The collaboration between Glow Recipe and MKG was organic from the start,” remembered Basu. “From the very first render, MKG and Glow Recipe were aligned on how the Glow Recipe Night Market should come to life visually, and everything flowed from there.'

Event Production & Fabrication

From Blank Space to Event Space: See Inside This Massive Taylor Swift Fan Experience in Toronto

During the singer’s current six-show run in the city, fans are gathering at Toronto's Version: Taylgate '24 to celebrate—and trade friendship bracelets, of course—with fellow Swifties.

“It was vital that we put on an event for those with and without tickets, and for that reason, we had to secure a huge and versatile space within a stone’s throw of the concert venue at the Rogers Centre,” Goldstein explained about the decision to hold the event in the Metro Toronto Convention Centre.

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