Production & Strategy: Page 10

Event Production & Fabrication
How This Car Company Used Experiential to Make a Comeback After a 44-Year Hiatus
Volkswagen Group’s Scout Motors celebrated its return to the U.S. market with an experiential-packed day in the hills of suburban Tennessee.
Scout took over Southall Farm & Inn, which is nestled on 325 acres in Franklin, Tenn., for its grand comeback event—which Jack Bedwani, the CEO of New Moon, the experiential agency behind the event, said truly captured Scout's 'rugged yet modern agricultural spirit.'
Event Production & Fabrication
Big Top on the Beach: See Inside Cirque du Soleil's Premiere Event at Santa Monica Pier
As the circus celebrates 40 years, it returns to an iconic attraction for the first time in 10 years for Kooza.
At check-in, guests were welcomed and guided to one of two media walls, each draped in luxurious dark cyan velvet and adorned with vibrant, show-inspired florals.
Event Production & Fabrication
See How This Year’s Beautycon Catered to Creators
The annual event featured plenty of vignettes where attendees could produce on-site content, along with panel discussions and demos.
Beauty artist Mitchell Halliday demonstrated complexion and ambient makeup techniques.
Event Production & Fabrication
5 Ways This 12-Year-Old Miami Food Festival Brought in New Attendees
Find out how the SoBe Seafood Fest took some new risks to cast a wider net.
Saturday Seafood Slam
Experiential Marketing, Activations & Sponsorships
How Thrillist and Cheetos Turned This Escape Room Into a Cheesy, One-Handed Adventure
The playful activation invited fans to tackle quirky, real-life-inspired puzzles—with one hand “tied” by Cheetos dust.
In late October, Thrillist and Cheetos hosted a custom-made escape room at The Escape Game in Brooklyn.
Experiential Marketing, Activations & Sponsorships
See How Brands Engaged Attendees at This Year’s Billboard Latin Music Week
The annual event celebrated its 35th anniversary in a new venue with three days filled with programming.
The 2024 edition of Billboard Latin Music Week took place at a new venue, The Fillmore Miami Beach at the Jackie Gleason Theater, which allowed organizers to expand tickets sales. Over 10,000 folks attended the event.
Most Popular
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Brands & Event Pros
Industry Innovators 2025: Sephora
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Innovators
Industry Innovators 2025: Netflix
Brands & Event Pros
Industry Innovators 2025: Chase
Event Production & Fabrication
How Hello Sunshine Made a 1,250-Person Gathering Feel Like a Close-Knit Community
With thoughtful layouts, empowerment-focused programming, and curated sponsor activations, the Reese Witherspoon-led brand's Shine Away conference showed how large events can feel deeply personal.
Reese Witherspoon's Hello Sunshine is dedicated to putting women at the heart of every story—and the brand's two-day Shine Away event brought this mission to life through inspiring conversations with top voices from media, literature, business, and more.
Opinion & Experts
Top Trending Stories on BizBash: October 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
ICYMI: BizBash dropped its annual roundup of corporate holiday party ideas. This year, we pulled inspiration from famous workplace TV shows. Looking for a Mad Men feel for your soiree? This gold starburst chandelier from DESIGNER8* evokes the popular trend of starburst designs of the 1950s and 1960s. See more: 13 Corporate Holiday Party Ideas Inspired by ‘Mad Men’
Experiential Marketing, Activations & Sponsorships
Fright Night: Peek Inside Peacock’s ‘Overnightmare’ Experience—If You Dare
The streaming platform and production company Blumhouse hosted an immersive horror movie experience that was a scary good time.
Guests were immersed into scary worlds inspired by Blumhouse-produced horror movies.
Experiential Marketing, Activations & Sponsorships
35 Cool Event Ideas You May Have Missed From Savage x Fenty, Pinterest, Dunkin', and More
Here’s a look at some steal-worthy ideas we spotted in October 2024.
Origins' Youthtopia Activation
Event Production & Fabrication
Glow Up: How This Public Art Festival Transformed Cincinnati Into a Creative Hub
The biennial BLINK event continues to expand its footprint, attract more artists, and bring innovative imagery to the city.
Brand creative agency Organic and installation artist Joel Masters collaborated on “The Dome of Reflection,” an immersive, light-bending communal space featuring dichroic film panels and perspective-shifting lights on a steel geodesic dome.
Experiential Marketing, Activations & Sponsorships
CBS’s Overnight Tracker Events Immerse Guests in the Main Character’s Rugged Lifestyle
The network invited media, influencers, and fans to experience life as the show's hero, Colter Shaw, with overnight events at scenic AutoCamp locations.
CBS hosted Tracker-inspired overnight experiences in Joshua Tree (pictured) and the Catskills.
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