Production & Strategy: Page 11

Experiential Marketing, Activations & Sponsorships

See How ABC Brought Some ‘Big Deck Energy’ to Promote Its New Show

The network surprised shoppers and travelers with luxe upgrades to create buzz around Doctor Odyssey, which is set on a high-end cruise ship.

Experiential Marketing, Activations & Sponsorships

See Inside This Year’s Colorful SEPHORiA Event in Atlanta

The retailer’s annual event moved to a new city in 2024 but still offered the same extensive programming and fun brand activations it’s known for.

Opinion & Experts

Is Halloween Becoming the Event Industry’s Most Important Holiday?

As Halloween continues to grow in popularity, Thirteenth Floor Entertainment Group is helping lead the charge—showing why the holiday has become a cornerstone of the live events industry.

Event Production & Fabrication

See How This Year’s The Atlantic Festival Tapped Into the Heated Election Cycle

The annual event experienced a record year in terms of attendance and sponsorships, thanks to big-name speakers and buzzy topics.

Event Design & Decor

35+ Corporate Holiday Party Ideas for 2024

This year, we took event design inspiration from some famous workplace TV shows—The Office, Mad Men, and Succession.

Event Design & Decor

13 Corporate Holiday Party Ideas Inspired by ‘Succession’

The fictional family at the center of the series knows how to spend on over-the-top gatherings. Here’s how to celebrate like the Roys this holiday season.

Most Popular

Experiential Marketing, Activations & Sponsorships

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Brands & Event Pros

Industry Innovators 2025: Sephora

Brands & Event Pros

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

Experiential Marketing, Activations & Sponsorships

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Innovators

Industry Innovators 2025: Netflix

Brands & Event Pros

Industry Innovators 2025: Chase

Event Design & Decor

13 Corporate Holiday Party Ideas Inspired by ‘Mad Men’

Channel the festive attitude of the ad men and women of Sterling Cooper with these nostalgic ideas that go beyond shrimp cocktail and Jell-O molds.

Event Design & Decor

12 Corporate Holiday Party Ideas Inspired by ‘The Office’

“Ain't no party like a Scranton party cause a Scranton party don't stop!” Here are some affordable ideas for hosting a low-key party in the festive spirit of our favorite Dunder Mifflin branch.

Event Production & Fabrication

This Hospital Gala Cleverly Evoked 100 Years of History—While Also Raising $12.5 Million

Mount Sinai's "Gala of the Century" used archival photos, vintage newsboys, and more to celebrate the Toronto hospital's founding in 1923—with a little help from Canadian icons Michael Bublé and Martin Short.

Event Production & Fabrication

This 'Sleepy Hollow' Multisensory Experience Brings Pumpkin Patches and Fall Folklore to the Heart of NYC

New York-based creative studio MATTE created a 12,000-square-foot exhibition inspired by Washington Irving’s famous story, and it's popping up in Rockefeller Center Oct. 12 to Nov. 10.

Strategy

How REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From It

Waste management is a major part of the outdoor retailer's sustainable event practices.

Experiential Marketing, Activations & Sponsorships

FX Created a 'Symphony' of Real-Life Screams to Promote Its Creepy New Show

The network celebrated the premiere of Ryan Murphy’s new series, Grotesquerie, with two truly unique activations—one of which involved "scream chambers."

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